All posts by fast code Design

Launched in November 1995 by Alan Webber and Bill Taylor, two former Harvard Business Review editors, Fast Company magazine was founded on a single premise: A global revolution was changing business, and business was changing the world. Discarding the old rules of business, Fast Company set out to chronicle how changing companies create and compete, to highlight new business practices, and to showcase the teams and individuals who are inventing the future and reinventing business.

MIT’s Experimental Keyboard Is Unlike Any Instrument You’ve Seen (Or Heard)

In a new project from MIT Media Lab, the FabricKeyboard is an instrument you play by pressing, twisting, pulling and stretching.

Instruments, by and large, are rigid, inflexible things—consistent in form but infinitely variable in the music that they can produce. But what if instruments were malleable? What if you could make music by pulling and stretching and twisting an instrument, regardless of how it is traditionally played?

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Hulu’s New UX Is Beautiful–And Frustrating

Inspired by the light and space artist James Turrell, Hulu reinvents its user experience for the post-cable world. But it still has a ways to go.

Cable killed the television antenna and now it too is facing obsolescence.  Streaming services are slowly chipping away at cable’s customer base, as they upend how we watch our favorite shows and attempt to reprogram how we watch television.

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The World’s Grossest Popsicles Are Made From Polluted Water

Just in time for summer, a vivid reminder of why clean water matters.

Water pollution is a global problem, but it can feel distant if you don’t live on the banks of a river or near the ocean. A group of Taiwanese students created a particularly clever way to raise awareness about the state of water pollution–by making a series of popsicles out of filthy, contaminated water.

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Why Green Branding Needs To Die

Want Americans to care about the environment? Skip the lectures and simply make products desirable, writes branding consultant Kimberly Cross.

A client once flat-out refused to let us drive to a customer interview in California’s Central Valley. We knew something had ticked him off the minute we met him in the parking lot. “You’re kidding me, right? You show up in that thing and no one’s even gonna talk to you, much less take you seriously. Jesus!” Exasperated, he turned to his VP. “Gonna have to fit ’em in the truck.”

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Will VR Ever Be Mass Entertainment?

Exorbitant costs, confused customers, and fire risks: bringing VR to the people is proving tricky.

There’s a lot of talk about virtual reality as the future of entertainment. And with big companies like Facebook, Google, Microsoft, Samsung, and Apple pouring money into the technology’s development, VR might seem like an inevitable medium to transform the way we spend our free time.

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How An Artist Brought An Abandoned Murano Glass Factory Back To Life

After 60 years, this Venice glass factory sputtered to life once more as part of the Venice Biennale.

In 1291, the Venetian Republic forced the city’s glassmakers to move just off of Venice’s shores to the island of Murano, for fear that the heat from the factories would catch the city’s mostly wood buildings on fire.  There, the glassmakers fostered a booming business for centuries, though demand has waned since the 1960s. Today, imitation works take almost half of the Murano glass market, and tastes have shifted away from its trademark decadent style.

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The iPhone’s Most Important New Feature Stops You From Using It

Apple’s new Do Not Disturb mode is designed to stop distracted drivers.

We’ve all had friends–ahem–who insist on checking their phones while driving. It’s a serious issue: 3,477 people were killed in 2015 due to distracted driving, according to the National Highway Traffic Safety Administration. Yet our phones, with their constant notifications and pings, are designed to grab our attention no matter the context. 

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