It All Runs in the Family: A Family Portrait of the New Balance 997

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997 Runs In
The Family

For sneakerheads, the New Balance 997 represents a sleek, versatile shoe that can be worn with a variety of ‘fits. For the rest of the world, it’s a plush running sneaker that came to be adored by everyone from hardcore sneakerheards to workwear enthusiasts in Japan passionate about American-made clothing.










Made in USA



Debuted in 1991, the 997 represented a radical departure from previous 900-series runners with its dual shock-absorbing ENCAP & Abzorb technologies combined into one midsole unit — all encapsulated in a durable polyurethane shell. Just like it was back then, it’s still made in the USA today and available in New Balance’s legendary grey-on-grey colorway.

Manufactured in the USA

For over 75 years a limited portion of US sales has been made in the US. Today, the New Balance Made collection contains a domestic value of 70% or more.

Premium Suede

Pigskin suede paneling throughout the silhouette ensures each step is buttery smooth.

ENCAP midsole

EVA foam is encapsulated by a polyurethane shell, which helps keep its shape and bounce over time along with increased support.

Release Year:

1991

Release Price:

$210

997 Sport



Drawing on the design language of the original 997, the 997 Sport integrates the iconic collar strap design with a new bootie construction for a more contemporary look and feel, while the updated silhouette’s ABZORB and ENCAP midsole cushioning provides a cushy ride.

Bootie Construction

The sock-like bootie keep your feet snug even when life can get a bit demanding.

ABZORB & ENCAP Reveal

Modernized ENCAP tooling provides a chunkier look while working in conjunction with Abzorb cushioning for the best of both worlds.

Mesh Upper and Leather Overlays

The 997 Sport’s mesh uppers offer increased breathability when strenuous activity picks up.

Release Year:

2018

Release Price:

$120

997 Womens
Sport



Maintaining a sleek profile, the Women’s 997 Sport places equal emphasis on tech and style with cut-out details and bold color palettes. The modernized upper is characterized by a unique open design with a translucent collar strap, making it a stylish yet breathable summer option.

Cut-out Detail

The unique cut-out detail provides increased breathability and fuses modern styling to deliver high-quality durability and all-day comfort.

ENCAP Reveal

Modernized ENCAP tooling provides a chunkier, on-trend look.

ABZORB

Favored for its cushioning properties, ABZORB is used internally in both the heel and forefoot

Release Year:

2019

Release Price:

$120

Made in US
997 Sport



Combining the best of both worlds, this hybrid merges the ENCAP Reveal tooling of the 997 Sport with an OG 997 upper, striking the perfect balance of new and old. It’s a sporty, contemporary reimagining of the original 997 that first came to fruition through a special collaboration with Kith and United Arrows.

OG 997 Upper

The Made in US 997 Sport is a bit different from the others in that the top half uses an exact replica of the original 997.

ABZORB & ENCAP Reveal

Modernized ENCAP tooling provides a chunkier look while working in conjunction with Abzorb cushioning for the best of both worlds.

Premium Suede

Pigskin suede paneling throughout the silhouette ensures each step is buttery smooth.

Release Year:

2019

Release Price:

$210

997 H



The latest addition to the New Balance family, the 997H is a modern reinterpretation of the classic 997. It substitutes the original’s C-CAP and ENCAP midsole for a lighter GCEVA foam that’s been injected directly into the midsole instead of being layered like in most other sneakers.

GCEVA Midsole

Rather than being layered like in most sneakers, GCEVA foam cushioning is injected instead making it super lightweight and just as plush.

Synthetic Upper

A reinforced upper and collar makes for a snug, durable fit.

Breathable Mesh

Mesh inserts allow extra air flow in between activities.

Release Year:

2019

Release Price:

$90

Inside the
NB Family

Jaden Smith

Play

After being a long-time fan of the Boston footwear company, Jaden Smith officially joins the New Balance family as he proudly rocks the 997 Sport in this new video. He touches on his vision for the future while also discussing how friends and family have played a pivotal role in keeping him grounded and inspired. Smith wants “to create as much art as possible and inspire people to do the same,” while also teasing his just-released second album, Erys, which he says is completely different than anything he’s ever put out.

Sydney McLaughlin

Play

New Balance continues to explore what “Runs in the Family” means as each ambassador details their own story celebrating the qualities that run in their family. While Jaden touched on vision, Sydney delves into the strength she gets from those closest to her. An Olympian at just 16 years of age, McLaughlin — now 19 — knows just how important inner strength is. Subsequently, she has surrounded herself with people who constantly keep her grounded no matter the high points or the lows.

Grey Day

On September 5th, New Balance celebrates “Grey Day” worldwide bringing the 997 family even closer with exclusive product drops, events, and more — all in honor of NB’s signature colorway.

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It All Runs in the Family: A Family Portrait of the New Balance 997

Visit the original post to fully view this article.

Loading Family Tree…

800%

Scroll Down

997 Runs In
The Family

For sneakerheads, the New Balance 997 represents a sleek, versatile shoe that can be worn with a variety of ‘fits. For the rest of the world, it’s a plush running sneaker that came to be adored by everyone from hardcore sneakerheards to workwear enthusiasts in Japan passionate about American-made clothing.










Made in USA



Debuted in 1991, the 997 represented a radical departure from previous 900-series runners with its dual shock-absorbing ENCAP & Abzorb technologies combined into one midsole unit — all encapsulated in a durable polyurethane shell. Just like it was back then, it’s still made in the USA today and available in New Balance’s legendary grey-on-grey colorway.

Manufactured in the USA

For over 75 years a limited portion of US sales has been made in the US. Today, the New Balance Made collection contains a domestic value of 70% or more.

Premium Suede

Pigskin suede paneling throughout the silhouette ensures each step is buttery smooth.

ENCAP midsole

EVA foam is encapsulated by a polyurethane shell, which helps keep its shape and bounce over time along with increased support.

Release Year:

1991

Release Price:

$210

997 Sport



Drawing on the design language of the original 997, the 997 Sport integrates the iconic collar strap design with a new bootie construction for a more contemporary look and feel, while the updated silhouette’s ABZORB and ENCAP midsole cushioning provides a cushy ride.

Bootie Construction

The sock-like bootie keep your feet snug even when life can get a bit demanding.

ABZORB & ENCAP Reveal

Modernized ENCAP tooling provides a chunkier look while working in conjunction with Abzorb cushioning for the best of both worlds.

Mesh Upper and Leather Overlays

The 997 Sport’s mesh uppers offer increased breathability when strenuous activity picks up.

Release Year:

2018

Release Price:

$120

997 Womens
Sport



Maintaining a sleek profile, the Women’s 997 Sport places equal emphasis on tech and style with cut-out details and bold color palettes. The modernized upper is characterized by a unique open design with a translucent collar strap, making it a stylish yet breathable summer option.

Cut-out Detail

The unique cut-out detail provides increased breathability and fuses modern styling to deliver high-quality durability and all-day comfort.

ENCAP Reveal

Modernized ENCAP tooling provides a chunkier, on-trend look.

ABZORB

Favored for its cushioning properties, ABZORB is used internally in both the heel and forefoot

Release Year:

2019

Release Price:

$120

Made in US
997 Sport



Combining the best of both worlds, this hybrid merges the ENCAP Reveal tooling of the 997 Sport with an OG 997 upper, striking the perfect balance of new and old. It’s a sporty, contemporary reimagining of the original 997 that first came to fruition through a special collaboration with Kith and United Arrows.

OG 997 Upper

The Made in US 997 Sport is a bit different from the others in that the top half uses an exact replica of the original 997.

ABZORB & ENCAP Reveal

Modernized ENCAP tooling provides a chunkier look while working in conjunction with Abzorb cushioning for the best of both worlds.

Premium Suede

Pigskin suede paneling throughout the silhouette ensures each step is buttery smooth.

Release Year:

2019

Release Price:

$210

997 H



The latest addition to the New Balance family, the 997H is a modern reinterpretation of the classic 997. It substitutes the original’s C-CAP and ENCAP midsole for a lighter GCEVA foam that’s been injected directly into the midsole instead of being layered like in most other sneakers.

GCEVA Midsole

Rather than being layered like in most sneakers, GCEVA foam cushioning is injected instead making it super lightweight and just as plush.

Synthetic Upper

A reinforced upper and collar makes for a snug, durable fit.

Breathable Mesh

Mesh inserts allow extra air flow in between activities.

Release Year:

2019

Release Price:

$90

Inside the
NB Family

Jaden Smith

Play

After being a long-time fan of the Boston footwear company, Jaden Smith officially joins the New Balance family as he proudly rocks the 997 Sport in this new video. He touches on his vision for the future while also discussing how friends and family have played a pivotal role in keeping him grounded and inspired. Smith wants “to create as much art as possible and inspire people to do the same,” while also teasing his just-released second album, Erys, which he says is completely different than anything he’s ever put out.

Sydney McLaughlin

Play

New Balance continues to explore what “Runs in the Family” means as each ambassador details their own story celebrating the qualities that run in their family. While Jaden touched on vision, Sydney delves into the strength she gets from those closest to her. An Olympian at just 16 years of age, McLaughlin — now 19 — knows just how important inner strength is. Subsequently, she has surrounded herself with people who constantly keep her grounded no matter the high points or the lows.

Grey Day

On September 5th, New Balance celebrates “Grey Day” worldwide bringing the 997 family even closer with exclusive product drops, events, and more — all in honor of NB’s signature colorway.

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Get to Know Supreme Collaborator John “Nytom” Goodwin

Visit the original post to see all 7 images from this gallery.

For FW19, Supreme has collaborated with a range of artists, familiar and new. One such individual lending his talents to the streetwear brand is Makah Tribal member John Goodwin, also known as Nytom. Goodwin’s original artwork is featured on the Makah Zip Up Jacket, which is offered in three colorways.

While currently residing in Sequim, Washington, Goodwin was raised in Neah Bay, a census-designated area on the Makah Reservation in Clallam County, Washington, near the Canada–US border. The artist’s vast knowledge of Makah songs, dances, ceremonies, and rituals has long since helped develop his strong sense of family. Upon returning from Vietnam in the early 1970s, Goodwin became increasingly more involved in the artistic traditions and culture of his home. In large part thanks to his mentor Art Thompson, Goodwin developed a keen understanding of how the art manifested the teachings of his ancestors.

Goodwin — seemingly the first First Nations artist to collaborate with Supreme — has cultivated relationships with various other tribes over the years, as he aims to ensure the culture of First Nations people lives on. His artwork continues to be showcased through numerous mediums including limited edition prints, glasswork, metals, wood, and engraving in silver and gold.

Again, John Goodwin aka Nytom’s Makah Zip Up Jacket is a part of Supreme’s FW19 collection. The goods launch in-store August 22 and online August 26. Follow the links below for a detailed look at Supreme’s new seasonal styles.

T-Shirts and tops
Hoodies and sweaters
Jackets
Headwear
Accessories

Meet @MonsieurSaturday, the Artist Illustrating Your Favorite Sneakers on Instagram

The power of social media knows no bounds, especially Instagram. Daily, I scroll through my feed, usually finding some new brand, an emerging musician, sometimes a graphic artist. That is the beauty of Instagram. The visual-sharing app gives us the opportunity to follow those who inspire us, as well as promote our own brands, personal and professional. An Instagram account can act at the modern portfolio, showcasing one’s work in a perfect geometrical square block feed. Direct messages allow us to hold a conversation across the globe, and the business profile applications allow for further exposure and promotion.

One artist who has taken full advantage of this is Octavio Platon Akel, better known by his Instagram handle @MonsieurSaturday. The Ecuadorian based graphic artist has used Instagram to create a unique brand focusing on the lower half of people’s outfits. Odd? Maybe, but Akel firmly believes style has a direct correlation with footwear.

While also doing commission work, Akel illustrates some of streetwear’s sharpest dressers, including Grailed’s Brand Director Lawrence Schlossman, the Wall Street Journal’s fashion editor Jacob Gallagher and even Highsnobiety’s editorial director Jian DeLeon. Precision is a staple for Octavio, and it shows through the excruciating detail he puts into each illustration. Each thread, no matter the size, is included with great detail.

I had the chance to talk with Akel about how he got started illustrating, his connection to streetwear and how he utilizes Instagram.

Monsieur Saturday is my version of “street style”—on Instagram not the street.

It started with me only posting on Saturdays, and it was this character having all activities that I would be doing on a Saturday, which was basically my only free time. From there I changed the whole idea behind it, but I kept the name. I started to follow more buyers, community managers, marketing directors, and creative directors that all worked in the fashion industry, and I wanted to be a part of that, so that’s how I started to illustrate them and contacting them about their illustration.

I have always been in touch with my creative side, always drawing, always being inspired by art. I was definitely influenced by NYC street style when I would vacation there every summer, but what really got me into illustration was the work of French artist SO-ME. The way he mixed colors on every illustration.

I actually work in something completely different. I work in the agriculture/aquaculture business managing shrimp farms for my wife’s family. I am based out of Guayaquil, Ecuador. Thank god for the internet!

Definitely. I have used Instagram mostly to launch my brand. I have used every single tool they have. Direct message to contact, tagging brands for recognition and posting.

It’s a showcase/display of my best work, very straightforward: what you see is what you get. The rapid response that you get on Instagram beats that of an email. A clear example is how I started drawing fashion “it girls” and soon after, everyone wanted their own.

Summer 2017 when Barneys New York contacted me to illustrate one of their journal posts, and then it was Nike for the News page, and Net a Porter/Mr Porter for their Holiday cards.

Before I did commission work, I would post people that had incredible style, that caught my attention. Now that the posts are mixed, influenced and commissioned, it has expanded my line of work to include animals and children in the posts. As you can see on my IG page, I have drawn people with millions of followers to someone with 100 followers.

It starts with a picture. The person sends me a pic of their fit (from below the knee). That’s the only request I ask from my clients. I really try to recreate the exact product that they are wearing covering all details.

I think that a person’s style is defined primarily by their shoes. Sometimes you already know whats happening with just a look at the shoes. Isn’t that what a sneaker head would say, or maybe an uptown fashion connoisseur?

I am proud of all my drawings, but one of my favorites are the Acronym Vapor Max for John Mayer, and also the Prada canvas sneakers for Christopher Green (Totokaelo).

I have nothing but appreciation for people who are inspired by my work, but there was this case where it was the exact same thing that I was doing, and you could tell it was not inspired, but a direct copy. Diet Prada helped me exposing the case, and that person later apologized.

I think that my drawing style is really inspired and marked by artists like Darcel Disappoints (@dourdarcel) and Rami Niemi (@raminiemithatillustrator). How they use colors, how they illustrate existing products, trends, fashion as part of their illustrations. That’s what I wanted. Probably in ten years I will look at the illustrations I have done and ask myself why was someone wearing those huge chunky dad sneakers?

Personal projects are more of the style and how they wore sneakers and how they styled. Most of my works for brand have been for social media and for catalogs so it is more detailed information of the product with my drawing  style. Like a catalog I did for Bonobos last holiday was all about their service and how I interpreted their ideas of each service.

Still waiting for a Nike store to let me draw a whole wall.

These Pixelated Gems Look Like They Were Plucked Straight Out of Minecraft

pixelated minecraft gems by jordan wilkins gemcutter3 12 These Pixelated Gems Look Like They Were Plucked Straight Out of Minecraft

 

Professional gem cutter Jordan Wilkins has become an online sensation for his amazing pixelated gems that have drawn comparisons to the gemstones found in the popular video game Minecraft.

Wilkins attributes ‘opposed bar cuts’ to achieving the pixelated look, where the facets on the top of the stone are perpendicular to the facets on the bottom of the stone.

On a recent reddit post, he adds:

“It’s called the Smithsonian Bar and has been around in different variations for decades until a gentleman named Jeff Graham came up with the name and really popularized it among gem cutters.”

 

To see more beautifully cut gemstones from Wilkins, you can follow his work on Instagram at @gemcutter3

 

 

 

 

 

pixelated minecraft gems by jordan wilkins gemcutter3 10 These Pixelated Gems Look Like They Were Plucked Straight Out of Minecraft

Gemstone Cut by Jordan Willkins

 

pixelated minecraft gems by jordan wilkins gemcutter3 8 These Pixelated Gems Look Like They Were Plucked Straight Out of Minecraft

Gemstone Cut by Jordan Willkins

 

pixelated minecraft gems by jordan wilkins gemcutter3 5 These Pixelated Gems Look Like They Were Plucked Straight Out of Minecraft

Gemstone Cut by Jordan Willkins

 

pixelated minecraft gems by jordan wilkins gemcutter3 4 These Pixelated Gems Look Like They Were Plucked Straight Out of Minecraft

Gemstone Cut by Jordan Willkins

 

pixelated minecraft gems by jordan wilkins gemcutter3 6 These Pixelated Gems Look Like They Were Plucked Straight Out of Minecraft

Gemstone Cut by Jordan Willkins

 

pixelated minecraft gems by jordan wilkins gemcutter3 7 These Pixelated Gems Look Like They Were Plucked Straight Out of Minecraft

Gemstone Cut by Jordan Willkins

 

pixelated minecraft gems by jordan wilkins gemcutter3 9 These Pixelated Gems Look Like They Were Plucked Straight Out of Minecraft

Gemstone Cut by Jordan Willkins

 

pixelated minecraft gems by jordan wilkins gemcutter3 1 These Pixelated Gems Look Like They Were Plucked Straight Out of Minecraft

Gemstone Cut by Jordan Willkins

 

pixelated minecraft gems by jordan wilkins gemcutter3 3 These Pixelated Gems Look Like They Were Plucked Straight Out of Minecraft

Gemstone Cut by Jordan Willkins

 

 

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