Brand Identity for A.N. Other by Socio Design“The brand utilises…

Brand Identity for A.N. Other by Socio Design

Brand Identity for A.N. Other by Socio Design

Brand Identity for A.N. Other by Socio Design

Brand Identity for A.N. Other by Socio Design

Brand Identity for A.N. Other by Socio Design

Brand Identity for A.N. Other by Socio Design

Brand Identity for A.N. Other by Socio Design

Brand Identity for A.N. Other by Socio Design

Brand Identity for A.N. Other by Socio Design

“The brand utilises the visual language of ‘default design’ as a way to simultaneously communicate high quality and value. Leveraging the visual language of ‘utility’ to reference both modern luxury and staple goods. This enabled us to communicate the exceptional quality at the heart of the product whilst making it accessible to a wider audience. The default aesthetic also created a blank canvas on which to build future collections, allowing the brand to sit back and let the rich photographic content come to the fore.”

Socio Design are an experienced design and strategy agency based in London Bridge, South London. They help transform brands and businesses through carefully crafted design and rigorous strategic thinking. They apply meticulous detail, skill and craftsmanship to every stage of their design process, ensuring their work is both unique as well as aesthetically strong.

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What replaced the power suit

What replaced the power suit

By the time you were at least 12, a suit held the distinction as the “thing you wear when you’ve got to dress up.” You didn’t particularly hate it – that tie knotted all the way up to your shirt’s collar, the exception – but there was no need to go out of your way to wear it. In short, the suit – usually two pieces, without a ton of structure – held a functional role, almost like gloves or winter boots: There’s a time and a place to put it on.

What replaced the power suit

This formality, especially if you came of age before the 2010s, carried over into the business world. Sure, there were jobs – retail, food service, and the occasional creative gig – where it wasn’t required, but even then, the people managing the company all sported them. You were supposed to aspire to that, and with the whole “dress for the job you want” assumption, that’s just what you tried to put together. From the female perspective, Working Girl played up the “change your clothes, change your life” narrative, and plenty of men know there’re a few leagues between what the CEO sports and what you’ll see amongst data entry workers.

What replaced the power suit

Yet, this decades-long disparity has been seeing a shift, albeit a gradual one. According to recent commentary by the Washington Post, the power suit is on the way out, with no clear successor. Casual Fridays – themselves sticking to a uniform of khakis and polos – chipped away at it, while what’s been dubbed “Silicon Valley couture” – or, more specifically, wearing jeans, a T-shirt and a hoodie in the boardroom – signified a swifter overhaul. The power suit, and the modern sense of “dress for success,” is said to date back to the Mad Men era. But, its general silhouette – a two-piece, looser-cut design typically in a darker colour associated with seriousness – originated in the 1980s. Its construction and what it embodied surfaced in pop culture through period movies like Wall Street and Bonfire of the Vanities, while Martin Scorsese’s The Wolf of Wall Street revisited it just a few years ago. Within this template, brighter colours occasionally came in style, and as a cooler alternative, suits didn’t always have a lining.

What replaced the power suit

But, then, the US saw its housing market crash, and less than two years later, the Great Recession permanently changed the workforce and global economy. Although multiple factors contributed, banking and finance industries prominently appeared to be pulling the strings and profiting off these losses. Thus, over less than 30 years, general attitudes shifted from “Greed is Good” – all you need is a power suit and a bit of motivation – to “Greed is behind massive levels of foreclosure and rampant unemployment.” And, plenty of workers who ordinarily would’ve been able to bounce back through the prosperous ‘90s and early ‘00s suddenly found themselves striking it out on their own – or, at least, looking for lower-paid, alternative options. In the aftermath, we witnessed the rise of the bro-driven startup and the Obama administration place strict sanctions and regulations on both banking and finance industries. And, style wise, the power suit has all-but-evaporated from the workplace, save for Capitol Hill’s high-striving interns and top-tier Wall Street executives. You’ll also spot the occasional shapeless Brioni number on current American President Donald Trump, but much like the dated silhouette and Scotch Tape-attached tie, it further symbolises a dying breed of old-school, crony capitalism. But, if the power suit’s out and we all can’t show up in trainers and a hoodie, what, indeed, should the modern man be wearing in the workplace?

What replaced the power suit

Casual Friday, Everyday 

The golf shirt, thankfully, isn’t your only option. While it indirectly projects “dress for success,” hinting that you’ll be playing a round with the boss on the green later, its relaxed structure and buttoned placket have paved the way for taking it down a notch every day of the week. Save for a handful of workplaces and occupations, seeing a worker waltz in through the doors in a two or three-piece suit signifies one thing: Someone’s coming for an interview. The rest of us, on the other hand, have mastered or at least understand, the vast ambiguity of business casual attire. For many offices, this notion simply means you don’t show up in a T-shirt, overly worn jeans, and flip-flops. Instead, you dress partially comfortable – no constricting tie, for instance – and somewhat polished. This midpoint typically results in trousers ranging from unexceptional khakis, to flat-front, structured chinos, to dark-wash, well-fitting jeans. On top, any button-down will do, depending upon the season. Yes, a stiff, structured collar projects traditional professionalism, but in line with and improving upon the polo are camp collar, plaid, and patterned options. And, on the days you’ve got to dress up a little more, a single-button, angular blazer, ideally in a neutral shade, ties it all together.

What replaced the power suit

Power in Expression 

No one’s going to argue that every man needs a classic, well-fitting suit. Yet, menswear’s exploration of materials, colours, and patterns eclipses its past uniformity. Now, it’s not only assumed you can find a decent fit – plenty of guides out there exist solely for this – but its design further serves a secondary purpose – self-expression. Designers and pop stars have started steering the path in a different direction. Velvet, embroidery, all-over patterns, and metallic materials make it seem like you’ve effortlessly stepped out of a New Wave music video. And, rather than be a runway-only fixture, these designs find themselves onto the red carpet and into concerts. You don’t have to look any further than Harry Styles’ penchant for floral-patterned and pastel two-piece combinations to see that being sharp and edgy is the new effortless and smart. Of course, most of us can’t – and shouldn’t – dress like a former One Direction band member with a fondness for classic rock, but the trickle-down effect still stands. When you’re looking to make an impression, both with your ideas and presence, you push the envelope just so: Windowpane checks, a darker plaid, a brighter blue, or even deeper burgundy, within a slimmer, boxier silhouette.

What replaced the power suit

Deceptively Casual 

The twenty-something genius who developed his own app fuelled the notion that if you’re ultra-comfortable on the job, you can code for hours. The office becomes your second home, even to the point that start-up and web-based businesses like Google and Zappos have sleeping pods available. But, who’s going to want to get a button-down or suit all wrinkled after a nap break? The better – and more logically – to wear a hoodie, T-shirt, and trainers. Yet, while this approach seems practical to a casually workaholic culture, it still comes with tiers. Now that streetwear brands are finally getting their time to shine and high-fashion ones like Balenciaga crib those styles, Levi’s and a North Face hoodies are less of a status symbol. Instead, a “dad shoe” indicates you’ve got a wall of limited-edition collectable trainers at home, your hoodie comes replete with tech features, and your shirt and jeans – while ordinary at a glance – likely cost in the thousands each. While Dolly Parton’s well-known quote “It costs a lot of money to look this cheap” certainly applies in this instance, the Silicon Valley dress code takes it a step further: Why show off your paycheck when you can pay a ton to seem like any unexceptional bro?

Article by Menswear Style

A National Geographic Tour of Interesting Bridges Around the World (8 Photos)


Our friends at National Geographic have just published “The World’s Most Spectacular Bridges“, a list that features 12 picturesque bridges from around the world that are sure to have adventure-seekers, engineers, bikers and romantics checking these bridges off their bucket lists.

Nat Geo has kindly let us share some of the interesting bridges from the gallery, but be sure to check out the full article for complete information and travel tips.



Gablenz, Germany


001  A National Geographic Tour of Interesting Bridges Around the World (8 Photos)

Photograph by Peter Hirth / Redux


Commissioned by Friedrich Hermann Rötschke in 1860, Rakotzbrücke’s perfect parabola and basalt spires make it a legendary “devil’s bridge.”



Q’eswachaka Rope Bridge
Quehue, Peru


003  A National Geographic Tour of Interesting Bridges Around the World (8 Photos)

Photograph by Wigbert Röth / Getty Images


Q’eswachaka, one of the last surviving Inca rope bridges, has spanned 124 feet across the Akpurimac canyon for more than 500 years.



Traditional Dingbu Bridge
Fenghuang, China


006  A National Geographic Tour of Interesting Bridges Around the World (8 Photos)

Photograph by Paul Rushton / Alamy Stock Photo


A traditional dingbu bridge, made of cut and sunken stones, stretches across the Tuojiang River in China’s Phoenix Ancient Town.



Heatherwick Studio’s Rolling Bridge
London, England


002  A National Geographic Tour of Interesting Bridges Around the World (8 Photos)

Photograph by Steve Speller / Alamy Stock Photo


Completed in 2004, Heatherwick Studio’s Rolling Bridge provides access to the Grand Union Canal in London’s Paddington Basin.



Bridge of Sighs
Venice, Italy


008  A National Geographic Tour of Interesting Bridges Around the World (8 Photos)

Photograph by Buena Vista Images / Getty Images


Visitors can take a gondola ride underneath the romantic Bridge of Sighs, or explore the palace inside.



Golden Gate Bridge
San Francisco, USA


005  A National Geographic Tour of Interesting Bridges Around the World (8 Photos)

Photograph by Spondylolithesis / Getty Images


Over three million vehicles cross San Francisco’s Golden Gate Bridge every month.



Living Root Bridge
Nongriat, India


007  A National Geographic Tour of Interesting Bridges Around the World (8 Photos)

Photograph by Alex Treadway / National Geographic Creative


The name gives it all away. The Living Root Bridge is made from living, grounded tree roots so that it is not washed away by floods.



Charles Kuonen Suspension Bridge
Zermatt, Switzerland


004  A National Geographic Tour of Interesting Bridges Around the World (8 Photos)

Photograph by GFC Collection / Alamy Stock Photo


At 1,620 feet long, the Charles Kuonen Suspension Bridge in Zermatt is the longest suspension footbridge in the world.



The Haunting 1970s Photograph Behind Valentino Couture


“A woman in my pictures doesn’t just sit there,” Deborah Turbeville once said of her photographs. “In what kind of mood would a woman be, wearing whatever? I go into a woman’s private world, where you never go.”

Far away from the pristine fashion images of the 1970s, an era defined by Helmut Newton and Guy Bourdin, Turbeville presented an alternative view of womanhood. Her subjects were not the infallible glamazons of her contemporaries, but spectres, full of private…

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H&M Plans to Close Select Stores Following Decline in Sales

Swedish retailer H&M could be planning to close around 170 stores this year, according to Bloomberg. In a move to strengthen the H&M brand, the company noted it would invest more in online sales and digital inventory-tracking technology.

News of the planned closures arrived shortly after it was revealed H&M’s operating profit fell 14 percent in the last 12 months, the company’s biggest drop in six years.

With fewer people shopping in stores, investors reportedly said no to plans that would see H&M create a new subsidiary brand to sell marked-down clothing alongside external brands.

In addition to closing 170 stores in 2018, the company also plans to open 390 new stores – with around a quarter of them falling into other H&M owned formats, such as COS, Monki and newly founded millennial labels, Arket and Afound.

For more on this, visit the Bloomberg.

In other fashion news, Paris Hilton imitates Kim Kardashian in YEEZY campaign shoot.


Why Lil Pump’s “Gucci Gang” Represents Everything Wrong in the World

For a long time I was convinced that I would never hear a song worse than LMFAO’s “Party Rock Anthem.” Maybe it was a form of denial, but I just couldn’t see how anyone could possibly conceive something more irritating and with less artistic merit than this audio abomination. But then I heard Lil Pump’s “Gucci Gang” and realized that no matter how bad things get, they always can, and they inevitably will get worse.

Although “Party Rock Anthem” is marginally more painful to listen to than “Gucci Gang,” there’s something about the latter that feels like a collective nadir for human civilization. “PRA” is pretty run-of-the-mill pop garbage cynically thrown together by an algorithm that turns music into money. It’s so obviously manufactured and insincere that it has no meaning. “Gucci Gang” on the other hand reflects everything that’s wrong in Western society today. It’s easy to dismiss Lil Pump’s lyrics as a constellation of inane babble, but that’s only because he makes them sound so dumb. Now don’t get me wrong, I’m not saying they aren’t inane –they definitely are– but they deserve a lot more scrutiny than they receive.

Ask yourself: what exactly is Lil Pump saying here? “Gucci” and “gang,” mainly – that much is obvious. For those old enough to remember Dexter’s Laboratory, it’s impossible to listen to “Gucci Gang” without dredging up memories of that episode where Dexter can’t seem to say anything but “omelette du fromage,” It’s also obvious that “Gucci Gang” is a celebration of unbridled consumerism. Titular brand aside, the chorus contains only five key nouns: racks, chain, bitch, cocaine and wedding ring. On a lyrical level, “Gucci Gang” is more akin to a shopping list than a song. Of course there’s a long materialist tradition in hip-hop and if I’m going to slate Pump for this, then I’m going to have to attack everyone from Biggie to A$AP Rocky, but unlike in “Gucci Gang,” this materialism had some sort of context. For these rappers it’s a celebration that follows a triumph over poverty. Nouveau riche gaudiness, something that most rappers have in abundance, is like an extreme compensation for their disadvantaged past – it’s anchored in something.

Now I don’t know anything about Pump’s socioeconomic background, but there’s no story in “Gucci Gang.” He just randomly shouts “Balmains”, “red bottoms” and “private jet” in a staccato frenzy. This is fundamentally different to when The Game namechecked Nike Airs in “Hate It or Love It” to illustrate his ghetto upbringing. Lil Pump shouts “Gucci gang” because he has nothing to say. When he blurts out “rather go and buy Balmains”, the brand serves as nothing but lyrical filler. This doesn’t only reveal his creative and intellectual bankruptcy, it gives us an insight into his value system.

For rappers like The Game, the products that they list in their songs are physical evidence of their success. They represent something. In “Gucci Gang,” they expose Pump as a consumeristic buffoon who name drops brands and purchases because they’re the central components of his life and what defines him as a person. When The Game (of which I’m not necessarily a fan, by the way, he’s just a useful illustrative example) raps lines like “been bangin’ since my lil n*gga Rob got killed for his Barkley’s”, the sneakers are a device used to illustrate his lived experience rather than a celebration of the product itself. This is fundamentally different than Pump’s random word salad, which suggests that his days consist of primarily of scrolling through Instagram street style shots.

The sad thing is that Lil Pump is completely unremarkable in this regard. The world is full of kids whose identity starts and finishes with the things that they own – they’re usually called ‘influencers.’ The fashion influencer is only remarkable for showing off the clothes that they wear; it’s what earns them followers and, by extension, influence. “Gucci Gang” is the musical equivalent of this new form of aesthetic-driven career. The song isn’t just a portal inside Lil Pump’s head, it’s a mirror that reflects the current state of the world.

None of this shit be new to me

A post shared by Lil Pump Jetski (@lilpump) on Jan 22, 2018 at 2:08pm PST

There has never been a more commercialized point in all of human history. Targeted ads have more relevance to our lives these days than CD covers. 20-odd years ago there was space in the charts for bands like Rage Against the Machine – and even ones as trite as Papa Roach had enough political consciousness to slate materialism on MTV, as hypocritical as that may be. Today, the whole notion of “selling out” is so antiquated that it’s barely even mentioned anymore. Even the so-called “underground” has been colonized by brands, and, as the Guardian so astutely pointed out “superficiality aside, the commodification of counterculture seems like less of a problem when anti-consumerism is no longer a major tenet of the underground. Representation and identity politics are instead the causes du jour, and, theoretically, commercialism is not anathema to social justice.” It should come as little surprise that a generation of kids raised under the mantra of There Is No Alternative quietly sidestep the economic argument.

But it’s not only Lil Pump’s hollow message that makes “Gucci Gang” so worrying, its delivery is a cause of concern as well. Just look at his inarticulate, disjointed lines that swerve between subjects like a drunk driver: “Fuckin’ my teacher, call it ‘tutory / Bought some red bottoms, cost hella Gs / Fuck your airline, fuck your company / Bitch, your breath smell like some cigarettes”. They read like the internal monologue of someone utterly incapable of focusing, such as, Donald Trump’s stilted speech. His moronic outbursts are well documented, but the way he says them is equally problematic: “they built a hotel. When I build a hotel, I have to pay interest. They don’t have to pay interest because they took the oil when we left Iraq, I said we should have taken. So now ISIS has the oil.”

Numerous commentators have argued that Trump’s election marks the beginning of a dumbed-down, post-literate age. To quote Bloomberg’s Joe Weisenthal: “the invention of reading and writing fundamentally changed human consciousness … the written word wasn’t just an extension of the spoken word, but something that opened up new ways of thinking — something that created a whole new world … here we begin to see how the age of social media resembles the pre-literate, oral world. Facebook, Twitter, Snapchat and other platforms are fostering an emerging linguistic economy that places a high premium on ideas that are pithy, clear, memorable and repeatable (that is to say, viral). Complicated, nuanced thoughts that require context don’t play very well on most social platforms.”

If Trump is the first post-literate president, then “Gucci Gang” is the barely-literate soundtrack of this new era. Both represent the intellectual decline of Western civilization: rather than stringing together thought-through verses, Lil Pump barks out random sound bites that, when clustered together, read more like Trump’s Twitter feed than the rap songs of the past. This makes sense, though: the platform launched when Pump was six years-old. There’s a good chance that he has consumed more words from Tweets over the course of his life than he has in books or newspapers. According to Snapchat co-founder, Evan Spiegel, non-literate communication is standard for kids these days: “People wonder why their daughter is taking 10,000 photos a day. What they don’t realize is that she isn’t preserving images. She’s talking.”

This is why “Gucci Gang” shouldn’t simply be shrugged off as some braindead pop hit. Sure, Lil Pump’s novelty will soon wear off and he’ll slide into irrelevance alongside LMFAO, just as The Donald will one day be replaced by a Democrat. But that doesn’t mean that we won’t continue to suffer the wider cultural currents that Trump and Pump embody.

The views and opinions expressed in this piece are those solely of the author, and do not necessarily reflect the position of Highsnobiety as a whole.

For more “Gucci Gang” goodness, read what one writer’s thoughts about Lil Pump and Latino identity in hip-hop right here.

Rainer + Grimm Unveil a Surreal Visual for “Tempted”

Back in September, dance-duo extraordinaire Rainer + Grimm unleashed a stellar new track in the form of their club/R&B-hybrid “Tempted.” Now, the Toronto-based producers have shared a visual to match, in the form of a wildly-surreal trip featuring the scariest man in a bunny suit this side of Donnie Darko. Watch it below.

Speaking on the visual, Rainer + Grimm say that “when it came to visuals for this project we wanted to make sure we were doing something different – not quite dance, not quite R&B. We felt Mark Martin was able to meet that vision, bringing his own style to compliment the music and create something unique. We’ve made a few videos before but this was the first time we felt the director’s vision really matched ours and really have the art come together symbiotically.”

Since collaborating with Drake and Noah “40” Shebib on the former’s 2013 album Nothing Was the Same, Rainer + Grimm have been unleashing their own, club-beats driven form of the now-iconic Toronto sound one excellent single after another. Revisit last year’s visual for “Do It Right” below.

For more of our premieres, take a look at the latest visual from rising German sensation Kelvyn Colt right here.

Samsung Is Now the World’s Largest Chip Maker

Samsung has dethroned Intel Corp. to become the world’s biggest chip maker by revenue, reports Bloomberg. Intel had previously been recognized as such dating back to 1992. As of Tuesday, however, Samsung’s 2017 chip sales reached that of $69 billion USD, $6 billion USD more than the U.S. company’s.

Over the years, Samsung has transitioned from a supplier of more inexpensive TVs to manufacturing pivotal components in smartphones and various other devices, and more importantly as of late, memory chips, Bloomberg points out. Intel only recently returned to supplying memory chips, which presumably allowed Samsung to overtake them in sales.

And while Intel did experience notable growth in memory chip revenue during 2017, the company still has a ways to go to catch up to Samsung, as these chips are not solely in smartphones anymore.

For more on Samsung’s impressive year of chip sales, follow on to Bloomberg.

Now here’s a first look at Samsung’s Galaxy S9 and S9+.