The Shirk Report – Volume 636

the-friday-shirk-report

 

The Sifter is back on Instagram after a 10-year hiatus. Check it out? https://www.instagram.com/twistedsifter/

 

Welcome to the Shirk Report where you will find 20 funny images, 10 interesting articles and 5 entertaining videos from the last 7 days of sifting. Most images found on Reddit; articles from Digg, Kottke, WITI, Facebook, Twitter, and email; videos come from everywhere. Any suggestions? Send a note to [email protected]

 

20 IMAGES

Friday!
Let’s goooooooooooo!
Flavour country
Incoming Dad joke
Big brain marketing
The vent is a lie
We’ll miss you Conan
lol @ this Tigger meme | another one you say?
I thought this was gonna end differently
Just so we’re clear | Also Shrek
Pocket cat
This pic on reddit was simply titled, “my son, the thief”
Mid-air refuelling
Robotic painting
Whatever this thing is
And the Oscar goes to
Damnit he’s right
The accuracy
This is amazing
Until next week

 

10 ARTICLES

A Slimy Calamity Is Creeping Across the Sea
Lord of the Roths: How Peter Thiel Turned a Retirement Account for the Middle Class Into a $5 Billion Tax-Free Piggy Bank
A Tribute to ‘Good King’ Conan
Japan proposes four-day working week to improve work-life balance
Generational amnesia: The memory loss that harms the planet
She Fell Nearly 2 Miles, and Walked Away
There Is No Statistical Comparison for the Brilliance of Jacob deGrom
Why the N64 Controller Design Was So Weird
The Shady, Secret History Of OnlyFans’ Billionaire Owner
The Abandoned Houses of Instagram

 

5 VIDEOS

 

 

 

 

 

 

 

 

 

 

GET OUT, IT’S THE WEEKEND!

 

joon julie 106 The Shirk Report – Volume 636

 

This Is How Your Luggage Gets Loaded Onto the Airplane

 

It’s kind of mind boggling to think of all of the things necessary to make air travel a reality. Something maybe you haven’t thought of, is how your luggage gets loaded onto the actual airplane.

@clt_vip took this video clip which shows us exactly what happens, while you’re busy getting settled into your seat above and listening to the safety demonstration.

 

see more videos button This Is How Your Luggage Gets Loaded Onto the Airplane

twistedsifter on facebook This Is How Your Luggage Gets Loaded Onto the Airplane

 

Definitive and Disruptive

Disruption is one way a brand can stand out in crowded and competitive categories. And it’s never been truer than now that business as usual can stifle business growth.

Calling yourself Lemonade if you are a new insurance company clearly signals difference and may trigger curiosity amongst potential customers to find out more.

But sometimes a fresh approach from a disruptive first mover can become a standard that is quickly copied and diluted by subsequent entrants, and so early advantage can be quickly lost particularly if difference doesn’t have depth.

Just looking different will not be enough. Finding a way to magnify the unique difference your brand brings through multiple touch points is the key, particularly if you can do this in a way that is hard for others to copy without seeming to be pale imitations of your original.  It’s about being definitive as well as disruptive.

So, if you are looking to disrupt and re-define a category or market, here are our top five tips to ensure success.

Have something new to say.
There are many markets that are just crying out for improvement – particularly in fintech where big data, AI, bots, telematics, and other technologies are driving substantial change. But it’s vital to be single minded and have clear and easy to understand focus. Think Oscar whose focus is on making a healthier life accessible and affordable for all – summed up neatly by the phrase ‘as if you’ve got a doctor in your family’.

Find a new way of speaking.
Creating a new language around your brand helps mark it out as different and helps create an affinity with your user – just one of the many things Brewdog excels at – creating a totally new vernacular for beer drinkers that gets its products talked about.

Create a community.
A recent Nielsen/Bulbshare report stated businesses that have customer communities at their core grow 33% faster than their peers. Making people feel they are regarded as individuals but joined to a group of like-minded people – just like Peloton – it encourages engagement and loyalty.

Have a strong purpose.
Disruptor brands are naturally built on improvement so purpose is key – plus younger audiences expect any brand they engage to benefit not only its consumers but the wider world. Think Tesla’s approach which includes opening their patents to the world in addition to its leading the charge (no pun intended) to electric transport, and now, space travel.

Think about the future.
Having a successful brand gives you licence to multiply. So try not to box yourself in when creating your disruptor brand. Metromile offers insurance you pay for by the mile as and when you need it – a great concept and a terrific name- but it’s hard to see how it can extend should it want to in the same way that Uber can.

Grold Family (40 Post-Geometric Fonts) – $12Grold is a…


Grold Family (40 Post-Geometric Fonts) – $12


Grold Family (40 Post-Geometric Fonts) – $12


Grold Family (40 Post-Geometric Fonts) – $12


Grold Family (40 Post-Geometric Fonts) – $12

Grold Family (40 Post-Geometric Fonts) – $12

Grold is a post-geometric typeface consisting of 40 different fonts across 10 weights with both normal and slim options. This unique and modern sans typeface, is well suited for a variety of typographic applications such as headlines and small texts, and even supports multiple languages.

Highlights:

  • Unique post-geometric sans typeface.
  • 40 different fonts in 1 family.
  • 10 different weights – from Thin to ExtraBold to ExtraBlack.
  • Normal and Slim options for each font.
  • Great for various typographic applications like headlines & small text.