Fly at warp speed with Espen Fadnes and Andreas Haaland Hemli as they BASE jump off a mountain in Loen, Norway…at night…with flares attached to their feet.
You know you’re in a cool part of the world when a hotel offers a complimentary ‘Northern Lights Wake-Up’ a few buttons down from Room Service! That’s definitely a wake-up call I would 100% request. Visiting Iceland and seeing the Northern Lights is definitely on my bucket list.
The Sifter is back on Instagram after a 10-year hiatus. Check it out? https://www.instagram.com/twistedsifter/
Welcome to the Shirk Report where you will find 20 funny images, 10 interesting articles and 5 entertaining videos from the last 7 days of sifting. Most images found on Reddit; articles from Digg, Kottke, WITI, Facebook, Twitter, and email; videos come from everywhere. Any suggestions? Send a note to [email protected]
– Friday!
– Let’s goooooooooooo!
– Flavour country
– Incoming Dad joke
– Big brain marketing
– The vent is a lie
– We’ll miss you Conan
– lol @ this Tigger meme | another one you say?
– I thought this was gonna end differently
– Just so we’re clear | Also Shrek
– Pocket cat
– This pic on reddit was simply titled, “my son, the thief”
– Mid-air refuelling
– Robotic painting
– Whatever this thing is
– And the Oscar goes to
– Damnit he’s right
– The accuracy
– This is amazing
– Until next week
– A Slimy Calamity Is Creeping Across the Sea
– Lord of the Roths: How Peter Thiel Turned a Retirement Account for the Middle Class Into a $5 Billion Tax-Free Piggy Bank
– A Tribute to ‘Good King’ Conan
– Japan proposes four-day working week to improve work-life balance
– Generational amnesia: The memory loss that harms the planet
– She Fell Nearly 2 Miles, and Walked Away
– There Is No Statistical Comparison for the Brilliance of Jacob deGrom
– Why the N64 Controller Design Was So Weird
– The Shady, Secret History Of OnlyFans’ Billionaire Owner
– The Abandoned Houses of Instagram
Do You Realize What Are the Advantages of Wearing the Correct Activewear?Women, are you one among…
It’s kind of mind boggling to think of all of the things necessary to make air travel a reality. Something maybe you haven’t thought of, is how your luggage gets loaded onto the actual airplane.
@clt_vip took this video clip which shows us exactly what happens, while you’re busy getting settled into your seat above and listening to the safety demonstration.
Disruption is one way a brand can stand out in crowded and competitive categories. And it’s never been truer than now that business as usual can stifle business growth.
Calling yourself Lemonade if you are a new insurance company clearly signals difference and may trigger curiosity amongst potential customers to find out more.
But sometimes a fresh approach from a disruptive first mover can become a standard that is quickly copied and diluted by subsequent entrants, and so early advantage can be quickly lost particularly if difference doesn’t have depth.
Just looking different will not be enough. Finding a way to magnify the unique difference your brand brings through multiple touch points is the key, particularly if you can do this in a way that is hard for others to copy without seeming to be pale imitations of your original. It’s about being definitive as well as disruptive.
So, if you are looking to disrupt and re-define a category or market, here are our top five tips to ensure success.
Have something new to say.
There are many markets that are just crying out for improvement – particularly in fintech where big data, AI, bots, telematics, and other technologies are driving substantial change. But it’s vital to be single minded and have clear and easy to understand focus. Think Oscar whose focus is on making a healthier life accessible and affordable for all – summed up neatly by the phrase ‘as if you’ve got a doctor in your family’.
Find a new way of speaking.
Creating a new language around your brand helps mark it out as different and helps create an affinity with your user – just one of the many things Brewdog excels at – creating a totally new vernacular for beer drinkers that gets its products talked about.
Create a community.
A recent Nielsen/Bulbshare report stated businesses that have customer communities at their core grow 33% faster than their peers. Making people feel they are regarded as individuals but joined to a group of like-minded people – just like Peloton – it encourages engagement and loyalty.
Have a strong purpose.
Disruptor brands are naturally built on improvement so purpose is key – plus younger audiences expect any brand they engage to benefit not only its consumers but the wider world. Think Tesla’s approach which includes opening their patents to the world in addition to its leading the charge (no pun intended) to electric transport, and now, space travel.
Think about the future.
Having a successful brand gives you licence to multiply. So try not to box yourself in when creating your disruptor brand. Metromile offers insurance you pay for by the mile as and when you need it – a great concept and a terrific name- but it’s hard to see how it can extend should it want to in the same way that Uber can.
Grold Family (40 Post-Geometric Fonts) – $12
Grold Family (40 Post-Geometric Fonts) – $12
Grold Family (40 Post-Geometric Fonts) – $12
Grold Family (40 Post-Geometric Fonts) – $12
Grold is a post-geometric typeface consisting of 40 different fonts across 10 weights with both normal and slim options. This unique and modern sans typeface, is well suited for a variety of typographic applications such as headlines and small texts, and even supports multiple languages.
Highlights:
Go camping, head to the beach, try paintballing, and go on a hike are all covered
Read the full blog post at Menswear Style here
Article by Menswear Style
Running gear, gradual increase of pace, keeping yourself hydrated, and controlling your breathing
Read the full blog post at Menswear Style here
Article by Menswear Style
We recommend training harder and becoming more educated, and getting a coach
Read the full blog post at Menswear Style here
Article by Menswear Style