TAG Heuer, Too, Is a ‘Euphoria’ Fan

Like Miu Miu and pretty much the rest of the fashion industry, TAG Heuer, too, is a Euphoria fan. And it just made the show’s most-hated character its newest brand ambassador.

Yes, Jacob Elordi — also known as Euphoria‘s main antagonist, Nate Jacobs — is the new face of TAG Heuer, officially joining the Swiss luxury watchmaker’s all-star roster alongside Naomi Osaka, Jimmy Butler, and Ryan Gosling.


In honor of his ambassadorship, Elordi debuted the newest TAG Heuer Monaco iteration, a limited edition Monaco watch designed especially with the Formula 1 Monaco Grand Prix in mind.

The latest TAG Heuer watch — a first-of-its-kind Monaco crafted with titanium coated with diamond-like carbon — not only celebrates the watch’s racing roots and the historic Monaco Grand Prix but honors legendary actor Steve McQueen whose Le Mans performance launched the watch into icon status on the big screen.

Rightfully so, TAG Heuer presented the Monaco torch to Elordi – an actor who, like McQueen, embodies a confident on and off-screen sensibility in line with the very essence the Monaco piece epitomizes.

Not to mention, Elordi is quite an assured fashion guy himself. Hello people, he is part of the Euphoria gang — the show whose characters’ distinctive style currently has the fashion industry in an obsessive chokehold.

Though he’s no fashion poster girl like Chloe Cherry or “it” girl like Zendaya, Elordi has been praised for understated style (solid bag action included), which caught the eye of labels like Bottega Veneta and Burberry. And well, now TAG Heuer is on the Elordi wave too.


Obviously, Jacob Elordi is nothing like his twisted Euphoria character. But, his IRL straightforward, noise-free style and demeanor have become an intriguing spectacle to watch, and the scheduled programming continues with TAG Heuer.


Valve’s latest Steam Deck update promises less fan noise

On Thursday, Valve began rolling out SteamOS 3.2 for Steam Deck, addressing one of the more prominent issues people have had with the handheld since its release. According to the company, the update introduces an “all-new OS-controlled fan curve” Valve claims allows Steam Deck’s internal fan to quickly and smartly respond to heat. In turn, the company says that allows the component to more quietly go about its job, particularly “in low usage situations.”

“This has been tested extensively, and we're continuing to work on improvements – so please let us know what you think,” Valve said. Excessive fan noise is something many reviewers, including Engadget’s Jessica Conditt, mentioned in their Steam Deck reviews. In fact, when iFixit began selling replacement parts for the handheld early last week, it quickly sold out of Huaying fan units. Valve sourced fans for Steam Deck from two companies, with the ones from Huaying producing less noise, according to some owners.

SteamOS 3.2 also introduces an option to adjust the handheld’s display refresh rate while in-game. Valve recommends Steam Deck owners try setting their device to 40Hz for the sweet spot between responsiveness and battery life. It’s now also possible to push the volume of Steam Deck’s speakers even higher and the company has made formatting microSD cards faster. Check out the full changelog for SteamOS 3.2 on Valve’s website.

Next Stop on the BTS Express: The White House

Like the rest of the world, President Joe Biden wants to meet the faces behind the K-pop boyband BTS. So, he cordially invited the global sensation to the White House for a little visit and chat.

BTS’ RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook will touch down at the White House on May 31 to commemorate Asian American, Native Hawaiian, and Pacific Islanders (AANHPI) Heritage Month.

As one of the most impactful global phenomenons, BTS possesses a significant cultural influence that spans far beyond the entertainment sphere. They’ve infiltrated fashion through Louis Vuitton and their MLB x New Era collab and used their worldwide reach to advocate for just societal initiatives supported by UNICEF and Black Lives Matter.


So, it should be no surprise that Biden wants to hear BTS’ thoughts on the current state of art and culture. After all, it would be coming straight from the mouths of the realm’s guiding figureheads.

With the recent spikes in Anti-Asian hate crimes during the COVID-19 pandemic, the Asian music group has been vocal about the Stop Asian Hate message. So, BTS will also take the time to converse directly with Biden about discrimination and the senseless violent acts plaguing the Asian community.

#StopAsianHate#StopAAPIHate pic.twitter.com/mOmttkOpOt

— 방탄소년단 (@BTS_twt) March 30, 2021

It’s no secret that BTS’ White House visit is very major, not only for the K-pop group but its band of extremely loyal, diehard stans.

Naturally, the BTS Army is already on top of the news surrounding their favorite heartthrobs, with one fan account calling the moment “so huge.”

If it’s anything like the 2022 Grammys, the Army will be locked on BTS’ looks and ‘fits for the White House appearance (more like fixated on Kim “V” Taehyung), which I suspect will be courtesy of their ambassadoree Louis Vuitton.

Nonetheless, BTS fans will be more than happy to just see their faves at all, especially knowing they go hard for musicians who actually use their international platform to spread positivity and bring attention to real-life topics within their community.

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Balenciaga’s Hole-y Shoe, Emily Weiss Departs Glossier, Drake’s Custom Arc’teryx

It’s the weekend, baby!

And what a week it’s been. Between Kravis’ spon-con wedding, L’oreal’s rumored Byredo acquisition, Anti Social Social Club’s acquisition, Swedish House Mafia’s IKEA collection, and Kim Kardashian’s Beyond Meat blunder, we didn’t have time to breathe.

On top of that, leaks came to a head with the Balenciaga x adidas reveals, amplified by Yeezy himself.

Speaking of, Kanye teased his own McDonald’s meal before dishing his latest YEEZY GAP Engineered by Balenciaga collection, though it didn’t stave off mixed reviews or GAP’s financial woes.

The drops came hot ‘n heavy, as well, with Supreme’s Nike gear, Awake NY’s Crocs, thisisneverthat’s New Balance, Louis Vuitton’s Pre-Spring 2023 collection, Jordan’s “Red Oreo” 6s, NOCTA’s black Hot Step, Gucci’s ŌURA ring, Engineered Garments’ Suicokes, KITH’s Summer 2022 collection, Aimé Leon Dore’s disappearing New Balances, and Nike’s new women’s football kits and Air Rifts all appearing over the past week.

Elsewhere, Chanel opened some private boutiques, Travis Scott’s Air Trainers resurfaced, Louis Vuitton exhibited its Air Force 1 collection, and we reminisced about porn star Ilona Staller took Cannes.

Now, if you need us, we’ll be changing our pillowcases.

“Was the Paris all just a bad dream? Not a dream, it turns out. The Paris exists, and it feels almost sacrilegious to touch.”

“If you’re looking for quality, or at least footwear that will last you through a festival, I’m sorry to say it but Shein ain’t it.”

“A unique perspective and close alignment with communities engrained in the African diaspora have catapulted Daily Paper beyond its global peers; over the past few years, it’s become one of the most celebrated, relevant, and respected Black brands the world over.”

“’ERL is not just about clothing, as many people might think,’ Eli Russel Linnetz toldHighsnobiety. ‘For me, it’s the expression of my soul and my life’s work, and it’s constantly evolving and growing.’”

“You could argue that this jacket’s doing all the heavy lifting for Drake (stylistically-speaking) but credit where credit’s due: sometimes even the guy responsible for the Chrome Hearts Rolls Royce gets it right.”

“Weiss was central to building the Glossier empire —  a business that, at launch, offered an exciting alternative to heavy-handed, maximalist makeup best worn by the Kardashians. Her departure marks a momentous moment in makeup history.”