Why corporate America broke up with design

Every company wanted to be Apple. Then reality set in.

In 2005, the future of American business was reflected in the spotless tile behind a toilet bowl. Procter & Gamble had released the Mr. Clean Magic Reach, a sleek tool with a detachable head for scrubbing the darkest recesses of a bathroom. Developed in just 18 months, it represented a strategic move to elevate design throughout P&G, an effort that then CEO A.G. Lafley had spearheaded with an almost religious fervor. “Remember that one of the disciples had to put his hand in the bloody wounds to believe,” he told a reporter at the time, comparing the design skeptics within various divisions of the company to an incredulous apostle. “We have some businesses that are doubting Thomases.” His conviction paid off. P&G’s sales doubled and profits quadrupled between 2000 and 2009, aided by the steady release of new, design-forward products.

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An Expert’s Advice On How To Get Rid Of Muscle Knots

Everyone’s muscles get knotted up now and again – especially in areas like the back and neck where we carry most of our tension throughout the day.

What causes them, though, and more importantly, how can we make them go away?

Exercise physiologist Zachary Gillen has some thoughts on both answers.

First off, the official name for muscle knots are myofascial trigger points. The fascia is a thin layer of connective tissue that surrounds the muscle, and when the muscle gets damaged at all, inflammation in the fascia can result.

Trigger Point Complex An Experts Advice On How To Get Rid Of Muscle Knots

Image Credit: Wikimedia Commons

The clumps of inflamed tissue are usually tender to the touch and can limit your range of motion due to pain.

You’ll typically suffer from these trigger points when you’ve tried a new activity or have gone harder than normal at a sport or in the gym. Alternatively, sitting hunched over your computer all day, or holding any position for a length of time, also puts stress on your muscles.

So, once they’re there, how do we get rid of them?

The easiest, but perhaps most painful, answer is simply to wait. It takes your muscles time to adapt to new motions and routines, but within a week or two, any resulting knots should resolve without intervention.

iStock 1357320952 An Experts Advice On How To Get Rid Of Muscle Knots

Image Credit: iStock

If you’re in serious pain, you can help the recovery process along with things like massage, dry needling, or electrical stimulation. Each of these techniques aims to decrease the tautness of the muscle and fascia and increase blood flow to the area in the process.

More blood passing through the tissue provides nutrients and oxygen, which speeds recovery.

Gillen says there are techniques you can use at home, too, such as simply stretching. For example, if you sit at your desk all day, do some shoulder rolls and neck rotations when you stand up.

Screen Shot 2022 09 15 at 11.50.25 AM An Experts Advice On How To Get Rid Of Muscle Knots

Image Credit: Zachary Gillen

Another at-home option is self-myofascial release, which involves using a foam roller of some type, a hard ball, or piece of PVC pipe. Roll your chosen device back and forth over the sore spots and hope it will do the same trick as a professional massage.

In the end, these knots are nothing to worry about long term. Keep exercising, keep stretching, and eventually everything will work itself out.

twistedsifter on facebook An Experts Advice On How To Get Rid Of Muscle Knots

At Bally SS23, Rhuigi Villaseñor Strikes Gold

Boy, how time flies. It seems like it was just yesterday — though it was way back in January — Bally welcomed Rhuigi Villaseñor as its newest creative director. And now, Bally officially turns the page to the Villaseñor chapter with the commencement of its Spring/Summer 2023 presentation.

Unveiled on September 24, Bally’s SS23 runway collection was certainly a sight to see during Milan Fashion Week, which already enjoyed both wild and honorary moments like Diesel’s butt plugs and Fendi’s homage to Karl Lagerfeld.

Bally SS23 pic.twitter.com/GxhTU9qI1c

— Kea (@jacquemusx) September 24, 2022

I think the question on everyone’s mind is: so, what does Bally look like with Villaseñor at the helm? Think Cali-cool meets luxury with a dash of allure.

Evening gowns feature necklines stopping just above the navel and cutouts that ditch the need for intimates altogether. One-piece swimsuits receive the suede treatment — water-ready, I’m assuming — marking the brand’s foray into the clothing category. And sleek metallic looks oozed the gilded glamour we hoped to see at this year’s Met Gala.

Villaseñor’s love for all things bold, evident in his work at Rhude, materializes as snakeskin cowboy boots and animal-esque patterns on suit pieces. The designer even issued his own modern take on the western tux, where the dainty pink loafers replace the uniform’s yeehaw steppers (and I’m not mad at it).

Equally as captivating as the pieces was the show’s attendees, which included familiar faces like Selling Sunset alum Christine Quinn, musicians Skepta and Future, actress Shay Mitchell, and model Emily Ratajkowsk to name a few.

Bally SS23 saw the Rhude founder bring house’s Swiss elegance up to modern speed, infusing the longstanding luxury brand with a new sense of cool and attractiveness. Like a few other brands this season, the label has found its sexy.

Bally’s MFW show was undoubtedly worth breaking Bally’s 20-year runway hiatus. A mere lookbook and campaign wouldn’t have done justice for Villaseñor’s preview of what’s to come in his Bally era.