In partnership with art and architecture firm Snarkitecture, KITH recently expanded their Manhattan location with an innovative new retail space. A new entry from Bleecker St. links the newly expanded apparel store with the existing footwear store. The entry prominently features KITH’s curated selection of accessories in a theatrically-lit environment. Overhead, a custom Snarkitecture installation creates the first main focal point of the store: an elliptical dome made from nearly 500 all-white cast replicas of the original 1985 Jordan 1.
A doorway leads into the main space of the store, where mannequins highlight the newest apparel collections. On axis with the mannequins is a display which at first appears opaque, but upon approach turns completely clear to reveal the latest KITH release. A set of risers near the storefront windows features KITH Seasonal merchandise while also providing a place for customers to sit and take in the environment of the store. The opposite side of the store is home to a massive shelving system that displays the KITH Classics collection.
This main area of the store is tied together by another custom installation: a wall with nearly 15,000 custom KITH-branded pencils. The wall is interactive as well – customers are encouraged to take a pencil from the wall as a souvenir of their visit.
644 Broadway (at Bleecker St.)
NY, NY 10012