“Since 1982, Adobe has built a reputation for developing world-class multimedia and creative software products. Character worked with the Adobe team to develop a packaging program that supports Adobe’s new best-in-class creative hardware. The design solution needed to be inspirational and relevant for Adobe’s “Premier and Aspiring” designers as well as deliver the expressiveness and innovation of the Adobe brand experience.”
Character is a San Francisco-based branding and design agency with a passion for launching, rejuvenating and propelling brands. Their goal is to create lasting and meaningful relationships between their client’s brand and their audience through smart thinking and thoughtful design. They aim to do this by crafting stories that touch people on a personal level, sparking a change in their everyday behavior.