Brand Identity for Crane by COLLINSOver the last year, COLLINS…


Brand Identity for Crane by COLLINS


Brand Identity for Crane by COLLINS


Brand Identity for Crane by COLLINS


Brand Identity for Crane by COLLINS


Brand Identity for Crane by COLLINS


Brand Identity for Crane by COLLINS


Brand Identity for Crane by COLLINS


Brand Identity for Crane by COLLINS


Brand Identity for Crane by COLLINS

Brand Identity for Crane by COLLINS

Over the last year, COLLINS has worked closely with Crane’s teams to revitalize their brand, reboot their digital presence, developing a more relevant brand voice as well as enabling new products, artist collaborations, and customization capabilities. Crane is exploring new ways of expressing the depth and design of their timeless, premium-quality 100% cotton products.

COLLINS have committed to the classic Crane blue with a slight update – dialing up its vibrancy while showcasing Crane’s printing and engraving capabilities. The stationery box itself becomes an object of hope, never to be put in a drawer or a closet but proudly displayed on a desk, a shelf, or a coffee table. When displayed in a store and at retail locations, the larger presence of the Crane brand functions as a clear signal of where their quality products can be found.

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