Brand Identity for Olipop by Break MaidenOLIPOP is a sparkling…


Brand Identity for Olipop by Break Maiden


Brand Identity for Olipop by Break Maiden


Brand Identity for Olipop by Break Maiden


Brand Identity for Olipop by Break Maiden


Brand Identity for Olipop by Break Maiden


Brand Identity for Olipop by Break Maiden


Brand Identity for Olipop by Break Maiden


Brand Identity for Olipop by Break Maiden

Brand Identity for Olipop by Break Maiden

OLIPOP is a sparkling tonic beverage made for digestive health with fiber, probiotics, and botanical extracts. The identity and packaging not only needed to appear refreshing but it also needed to pack an informative punch to reflect the products benefits.

The solution? Familiar and unique. The visual identity pairs contrasting typography and minimalistic illustration to create a sense of nostalgia to old style colas. Working with the team at Olipop, BM created everything from the brand identity and visual style to packaging and collateral.

Break Maiden is an award-winning studio based out of St. Petersburg, Florida specializing in brand identity and packaging design. After years of working for advertising and design agencies, putting national brands and their bosses in the winner’s circle, BM decided it was time to run their own race.

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