Can branding help save classical music?

The San Francisco Symphony’s rebrand aims to draw in a wider audience.

Times have been changing at the San Francisco Symphony. Michael Tilson Thomas, the orchestra’s music director of 25 years, stepped away from his role in 2020. In came innovative Finnish conductor and composer Esa-Pekka Salonen. And with him came the need for new branding that reflected the symphony’s next act.

Read Full Story

Leave a Reply

Your email address will not be published. Required fields are marked *