Category Archives: Art & Design

Why corporate America broke up with design

Every company wanted to be Apple. Then reality set in.

In 2005, the future of American business was reflected in the spotless tile behind a toilet bowl. Procter & Gamble had released the Mr. Clean Magic Reach, a sleek tool with a detachable head for scrubbing the darkest recesses of a bathroom. Developed in just 18 months, it represented a strategic move to elevate design throughout P&G, an effort that then CEO A.G. Lafley had spearheaded with an almost religious fervor. “Remember that one of the disciples had to put his hand in the bloody wounds to believe,” he told a reporter at the time, comparing the design skeptics within various divisions of the company to an incredulous apostle. “We have some businesses that are doubting Thomases.” His conviction paid off. P&G’s sales doubled and profits quadrupled between 2000 and 2009, aided by the steady release of new, design-forward products.

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Call for Entries to A’ Design Award & CompetitionA’ Design…


Call for Entries to A’ Design Award & Competition


Call for Entries to A’ Design Award & Competition


Call for Entries to A’ Design Award & Competition

Call for Entries to A’ Design Award & Competition

A’ Design Award & Competition is the world’s leading international annual juried competition for design. The A’ Design Accolades are organized in a wide range of creative fields to highlight the very best designers from all countries in all disciplines. The ultimate aim of the A’ Design Awards is to push designers, companies and brands worldwide to create superior products and projects that benefit the society. The A’ Design Competition aims to create incentives that ignite and reward creativity, original ideas and concept generation in all industrial sectors.

Every year, projects that focus on innovation, technology, design and creativity are awarded with the A’ Design Award. Regular submissions are accepted till September 30th and results will be announced on April 15. Designers worldwide are called to take part in the accolades by entering their best works, projects and products designed in the last 10 years.

There are over hundred design award participation categories such as Good Industrial Design Award,  Good Architecture Design Award, Good Product Design Award, Good Communication Design Award, Good Service Design Award, and Good Fashion Design Award.

Enter Your Designs today to The A’ Design Competition: Enroll Your Best Design Project.

Eth Country Villa by Alexandru Zingaliuc

Terra Coffee Roasters Branding by Akihito Shimizu

Moi Nivak Brand Identity by Yuk Pui Cheung

Trekronaa Tiny Cottage by Manuela Hardy

75 Degree White Residential Space by Cheng-Hsuan Huang

Splat Side Table by Sophie ColléSplat Side Tables look as fun as…


Splat Side Table by Sophie Collé


Splat Side Table by Sophie Collé

Splat Side Table by Sophie Collé

Splat Side Tables look as fun as they sound, which is their reason for living (having fun, that is). Designed to make you smile and as a reminder to play, their jaunty shapes and colors will give you the daily serotonin bump you need. They come in two sizes so you can stack or cuddle them together. Fulfill their life purpose by using them to display your favorite objects or plants, or simply let them shine on their own.

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If you’re looking for fun, unique, and design-forward gifts for your loved ones, or yourself, check out Areaware’s catalog.