Category Archives: Art & Design

Why does luxury fashion hate Chinese consumers?

A Dolce & Gabbana ad highlights luxury fashion’s entrenched racism–but the consumer response suggests the world has had enough.

In a recent Dolce & Gabbana advertisement, a Chinese woman struggles to eat spaghetti. She looks baffled and confused, an ingenue who has limited experience with pasta. She is so provincial that she uses her chopsticks to awkwardly twirl the noodles. What an imbecile, the viewer is supposed to think, having a good laugh at her expense.

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Brand Identity for Millers by Outline“Millers is a…


Brand Identity for Millers by Outline


Brand Identity for Millers by Outline


Brand Identity for Millers by Outline


Brand Identity for Millers by Outline


Brand Identity for Millers by Outline


Brand Identity for Millers by Outline


Brand Identity for Millers by Outline

Brand Identity for Millers by Outline

“Millers is a breakfast-all-day concept and retail store conceived by local F&B veterans, Nathan Thurston and Greg Johnsman. Inspired by midcentury diners and the restaurant’s centerpiece, a 175-year-old grain mill, we created an adaptive identity system with a cheerful sensibility– all day, everyday. Delicate patterning informed by handkerchiefs and vintage tablecloths adorn menus, merchandise and packaging.”

Outline challenges their clients to abandon pretense, embrace authenticity and trust their vision. They obsess over details without losing sight of the big picture. They are your partner in exploring, designing and elevating your brand. They work with clients around the world from their headquarters in Charleston, South Carolina.

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Brand Identity for The Good Patron by Marx“The Good Patron’s…


Brand Identity for The Good Patron by Marx


Brand Identity for The Good Patron by Marx


Brand Identity for The Good Patron by Marx


Brand Identity for The Good Patron by Marx


Brand Identity for The Good Patron by Marx


Brand Identity for The Good Patron by Marx


Brand Identity for The Good Patron by Marx

Brand Identity for The Good Patron by Marx

“The Good Patron’s coffee is the perfect blend of 4 great coffee regions. Ethically sourced, it delivers a full bodied richness with hints of dark chocolate. The brief was to create a credible coffee brand to operate initially within a traditional alcohol environment. The design solution is a playful celebration of the social occasion of drinking coffee, balanced with a friendly but restrained typographic treatment. The illustration is a throwback to ‘Push Pin’ era hands-on paper collage.”

Marx consider strategic thinking and a great idea to be the key to brand success, and is fundamental to everything they do. They help their clients identify the best way forward, by applying insightful and robust dialogue and thinking at the outset. The result is a focused brief, providing the basis for a swift and appropriate design solution. Their team of designers are available for small to large projects, evolution to revolution, creation of new brands and reinvigoration of existing brands.

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