All posts by fast code Design

Launched in November 1995 by Alan Webber and Bill Taylor, two former Harvard Business Review editors, Fast Company magazine was founded on a single premise: A global revolution was changing business, and business was changing the world. Discarding the old rules of business, Fast Company set out to chronicle how changing companies create and compete, to highlight new business practices, and to showcase the teams and individuals who are inventing the future and reinventing business.

The logos of all 11 Democratic presidential candidates, ranked

We asked the cofounders of the Center for American Politics and Design to critique the best and worst branding of this crowded Democratic field.

Tonight’s Democratic debate will feature a whopping 11 different candidates, all vying to be the Democratic nominee for president in 2020. There are already plenty of breakdowns on their policies. But what’s been missing from the conversation, in our humble opinion, is a superficial—perhaps even petty—breakdown of their branding. Which of the candidates has the best logo? And which has the worst?

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Here’s how Apple Card users are customizing their plain white credit cards

These customers are pushing back against Cupertino’s minimalism.

Apple’s new credit card, the Apple Card, is little more than a thin layer of titanium coated with a layer of white finish, laser-etched with the Apple logo and your name so they glimmer. It’s a very Apple credit card: a perfectly minimal example of the pared-back aesthetic that has made Apple’s industrial design so widely sought after.

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Trump tweets 2020 campaign logo linked to alt-right and white supremacy groups

It isn’t the first time Trump has shared content from white supremacists and neo-Nazis.

President Trump likes to use content and images from some of his supporters, tweeting their memes and opinions out to his 63.7 million followers. Now, a video supporting his 2020 campaign that he tweeted on Wednesday features a logo that was first used by both a fascist vigilante group and a white supremacist website.

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The most exciting thing about the 2020 Games might be the robots

Toyota shared its electric vehicle and robot lineup for the 2020 Olympic Games. Things are about to get weird.

Toyota has spent the last five years as the “Worldwide Mobility Partner” of the Olympic and Paralympic Games. So far, that’s equated to little more than providing some cars at the events—and making a big PR push. But in Tokyo at the 2020 Olympics, Toyota has bigger plans. The carmaker is providing approximately 3,700 vehicles for the event, many of which have never been released in public before, and 90% of them are electric. This fleet of vehicles varies wildly in scale and purpose, from small buses to personal scooters to robots that save you a trip altogether—and even help retrieve javelins from the field during track events.

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A new wave of smart cities is here, and they look nothing like what you’d expect

You may already live in a smart city, and you don’t even know it.

An abandoned mine shaft beneath the town of Mansfield, England, is an unlikely place to shape the future of cities. But here, researchers from the nearby University of Nottingham are planning to launch a “deep farm” that could produce 10 times as much food as farms aboveground. Deep farms are an example of what the latest wave of smart cities looks like: putting people first by focusing on solving urban problems and improving existing infrastructure, rather than opening shiny new buildings.

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This dystopian film was supposed to critique today’s tech. Instead, Silicon Valley loved it

‘Sight’ rocked the internet in 2012. Now its creators are back for a sequel.

I want you to close your eyes and try to remember 2012. You’re listening to Gotye’s “Somebody That I Used To Know” when Google announces its augmented reality headset Google Glass. Later that year, a company called Oculus launches a weird Kickstarter campaign for a virtual reality headset—its first prototype is a scuba mask modified with a phone screen inside. Two years later, Facebook legitimizes Oculus by buying the company for $2 billion. Two years after that, by the time most of us have forgotten about Google’s flop, Microsoft launches a thing called the Hololens that does augmented reality, too. Then comes Magic Leap. Apple’s ARKit. Deepfakes. Hololens 2. And a superb, portable version of the Oculus Rift.

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This majestic new book collects seven decades of cat photography

Walter Chandoha started photographing cats in the 1940s. Taschen’s latest tome contains hundreds of his iconic pictures of felines of all stripes.

Walter Chandoha took perfect photos of cats for decades, beginning in 1942 and continuing until 2018, the last year of his life. The images he produced ranged from the saccharine cuteness of his famous 1955 photo of a kitten and his toothless daughter Paula smiling at the camera to blood-curdling photos of street cats in New Jersey, like those depicted his 1961 photo The Mob.

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Branding has a moral responsibility. Yes, really

Tish Evangelista, partner at the San Francisco agency Character, argues that branding can’t be superficial anymore. It has to promote products that “enhance lives and society as opposed to just adding more waste and clutter.”

Tish Evangelista is a creative director and founder at Character, a branding and design agency that has done work for Levi’s, Peet’s, Pottery Barn, and more. She spoke to Doreen Lorenzo for Designing Women, a series of interviews with brilliant women in the design industry.

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A first look at the bold expansion of New York’s New Museum

The New Museum’s futuristic expansion has been designed by OMA / Shohei Shigematsu in collaboration with Cooper Robertson.

Come 2022, New York will have another futuristic tower — but this time it will not be another financial cathedral or $20-million condo building for Russian oligarchs. It’ll be the expansion of one of the best and most singular museums the city has to offer: The contemporary art-focused New Museum.

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