All posts by High Snobiety

Titel Media is a wholly independent publisher of online fashion and lifestyle news websites with offices in Berlin and New York City. Our sites - Highsnobiety, Selectism, and LilSnob - cover the latest in new and emerging trends and products in the world of fashion, accessories, art, design, automotive, and much more.

A$AP Rocky Shows Off His Under Armour Sneaker in New “Tony Tone” Video

Following videos for “Gunz N Butter” and “Fukk Sleep,” A$AP Rocky delivers yet another aesthetic in support of Testing, this week sharing his “Tony Tone” visual.

Directed by HidJi Films for AWGE, the video sees Rocky showing off his jewelry as well as his new Under Armour sneaker collab. Per usual, numerous members of A$AP Mob also appear in the clip.

Again, A$AP Rocky’s “Tony Tone” video follows previous Testing treatments for “Gunz N Butter” and “Fukk Sleep.” Rocky also recently dropped his Tame Impala-sampling track “Sundress.” You can revisit each below.

For more music videos, be sure to check out Octavian’s trippy new aesthetic for “Move Faster.”

Here’s How to Cop Three Sneaker Grails for $1 at StockX

December deals keep on coming, and just in time for the holidays, StockX is giving you the chance to cop some sneakers you likely took an L on in the past for the same price as an espresso.

Starting today, December 13, at 12 p.m. EST, StockX will give six lucky winners the chance to cop some of the dopest sneakers collabs of recent times, including Sean Wotherspoon’s Nike Air Max 1/97, fragment designs’ Jordan 1 Retro, and Nike’s Friends and Family Air Max 1 in collaboration with Parra, for just $1 (or €1/£1, depending on your local currency). That’s a pretty insane deal, especially considering the fact that fragment designs’ Jordan 1 is currently reselling for $1,620.

Available to shoppers in the US, UK, Germany, France, and Italy, in order to enter the draw, all you have to do is log into your StockX account (or create one, in case you’re a first-timer) via either the App or website, and place a bid of one buck in your local currency before December 17 at 12:00 p.m. EST.

After that, StockX will randomly pick three US winners and three EU winners — the first winners will get their pick of the three sneakers, the second will pick from the remaining two, and the third winner will take the last pair.

What’s more, for an extra chance to win, refer a friend receive a bonus entry once they’ve also placed a bid.

Click through below to enter the draw now.

To stay up to date with more Shopping content from Highsnobiety, follow @Highsnobietyshopping on Instagram and @Highsnobdrops on Twitter.

Our designated shopping section features products that we love and want to share with you. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase.

Supreme Italia Comments on Samsung Collab & Announces Opening of 70+ Stores

Samsung China’s announcement of a collaboration with “Supreme” has not only raised eyebrows but stirred much confusion. Since the initial announcement, we have come to find out that Samsung’s joint effort isn’t with the NYC-born streetwear brand, but is instead with the legally fake label Supreme Italia, which is owned by British holding company IBF (International Brand Firm).

Although announced by Samsung China, the Supreme Italia collab is reportedly under reevaluation. Now, nss magazine reports, IBF has issued the following statement:

“The press release was presented at the latest [sic] conference by the South Korean technological giant for the presentation of the Galaxy A8 phone in China during which the forthcoming participation of Supreme at the fashion show at the Mercedes-Benz Cultural Center in Shanghai was confirmed for next year.

“We hope that the opportunities presented today will be seen as concrete possibilities for the development and extension of the brand given the desire to continue on this path.”

nss points out that the press release also sees IBF reaffirm its legal position with the Supreme Italia brand, which started out as a fake products company before registering its own brand. Supreme Italia has reportedly filed 22 product designs and is now announcing the opening of more than 70 physical stores over the next two years, including massive flagship locations in Beijing and Shanghai.

“The IBF will open in every country on the globe where the industrial property rights present with the already owned stores in Spain as examples, already planned are stores in Belgrade where IBF is the ONLY HOLDER OF A REGISTERED SUPREME BRAND, as well as others territories, and therefore between the end of 2018 and 2019 no less than 70 openings around the world are expected,” IBF said.

Supreme Italia will also have a presence on Alibaba’s Tmall e-commerce platform and

For more on this story, visit nss magazine.

Noon Goons’ Pre-Fall Collection Features a Snakeskin Print Tracksuit

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Brand: Noon Goons

Season: Pre-FW19

Key Pieces: The snakeskin tracksuit, bright red Harrington jacket, and the tartan plaid shirt.

Release Date: N/A

Buy: Noon Goons

Editor’s Notes: Southern California label Noon Goons has unveiled its wide-ranging Pre-Fall 2019 collection. The offering features oversized denim jackets, tartan plaid Harrington jackets, baggy workwear pants, a varsity jacket, diamond T-shirts, and much more. There’s even a snakeskin tracksuit, if that’s your vibe.

Watch out for the collection dropping over at Noon Goon’s official store. Let us know what you think of the collection in the comments below.

In other news, here are the 10 best retro sneaker releases of 2018.

Gucci Mane Is on Autopilot With ‘Evil Genius’


In the glorious pantheon of trap rappers, Gucci Mane’s dais is the largest. Since the mid 2000s, Guwop’s been peddling a very specific style of rap music – one for the hustlers, not the hustled. He wasn’t the first to rap about drugs, but he was first to package it within a very particular set of characteristics that would later be stretched out and commercialized. He seldom argues the fact that he’s the creator of rap’s biggest subculture – he lets T.I., Jeezy, and others have fun with that – and lets his enormous catalog play as something of an oral history of the genre. With more than 12 albums and 71 mixtapes, there’s not much more that Gucci Mane can show us to cement himself as one of the most influential artists in hip-hop culture. And that’s precisely the problem with Evil Genius; it’s familiar when everyone around him has taken steps to change the parameters of trap more than he ever has. Gucci Mane sounds comfortable, making this skippable.

Evil Genius is an album for settling in on a car ride and for making the lower end of curated playlists on DSPs. To that end, most of its 18-track runtime is dedicated to downtrodden trap anthems with lush elements like the ambience of “By Myself” or the stabs of piano on “Just Like It.” It nary reaches the oddity of modern trap that’s evolved away from the street corner anthems of Gucci’s heyday. To this end, it creates something of a uniform sound. Gucci’s 808s have never been more prevalent, which is a plus. His drawling bass has been a constant, and a large reason his music bruised the speakers of Nissan Altimas in 2008 when the lyricism stagnated and never improved.

Wordplay has never been a strong suit of Gucci’s music, though it’s not a detraction, either: it’s just there. It’s not quite punchlines or backpack rap; it’s in the middle, rarely being clever enough to remember a witty line. Evil Genius continues in this vein. “Bipolar” has a slightly cringe-worthy chorus that makes you wonder if Gucci has any clue what being bipolar really is. “Lost Ya’ll Mind” finds a gem of personal duress sandwiched between filler bars (“2012, did more drugs than I sold/ My dope like a Chia Pet, ya water it, it grow” is about as close to introspective as you’ll probably find). Otherwise, it’s more jewel talk, Lambo braggadocio, and mountains and mountains of sexual encounters. It’s trite to complain about it at this point. Chances are, if you’re listening to a Gucci Mane album in 2018, you know what you’ve come for.

Deciding not to switch things up lyrically does have its pitfalls, though. Rap music is all about lyrics being built around repetitive beats to create songs that contain ideas. When you remove the imaginative, constantly evolving element, which has defined the genre since its inception, the song relies on adventurousness of its other elements to compromise. Often artists will switch up what they rap over if they know that, lyrically, they aren’t that wide-spread. The problem with Evil Genius is that this doesn’t happen. It sounds like DropTopWop, which sounds like Woptober. The beats lack any kind of spark and all occupy the same sonic stretch of mid-tempo, bass-heavy jams. “Wake Up in the Sky” and “Solitaire” are glitzy, if brief detours that only exacerbate the fact that there’s not much originality in this spectrum. If the beats sound mostly the same and the lyricism leaves little to the imagination, what exactly is there to attract anyone here?

Evil Genius isn’t necessarily a bad album, it’s just that there’s no way to justify its existence – save for the fact that it’s another check and means of bolstering his legacy as trap’s founder. It’s not enough to just exist in the trap space in 2018, there needs to be some kind of innovation, or at least an attempt to keep up with the advancements made. At this point, hip-hop fans are just happy that Gucci continues to create and thrive. His album is a reflection of that; by doing just enough of the same act to feed a hungry fanbase. Gucci’s on autopilot now. Because he’s a legend shouldn’t excuse him from trying as hard as anyone else, but Evil Genius may be proof that he really doesn’t need to.

Gucci Mane’s ‘Evil Genius’ is available to buy or stream. For more of our album reviews, head here.

What to Shop Ahead of adidas’ Holiday Delivery Cut-Off Tonight

As the holidays draw ever closer, the cut-off details for holiday deliveries from select retailers are beginning to surface. Among them, adidas has announced its final date to secure anything three-striped for under the tree as today, December 13, for guaranteed delivery by December 25.

So, if you still haven’t completed your holiday shopping and know that they’d appreciate some OG adidas sneakers, apparel, or accessories, now’s your chance to get your gifting in the bag.

With everything from the latest Ultra Boost kicks to Calabasas track pants and collaborative Alexander Wang sneakers still available, there are no excuses not to be hitting the mark this holiday season.

Click through now for your last chance to shop.

Highsnobiety’s Picks

To stay up to date with more Shopping content from Highsnobiety, follow @Highsnobietyshopping on Instagram and @Highsnobdrops on Twitter.

Our designated shopping section features products that we love and want to share with you. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase.

Atelier Uptobe’s REBEL Capsule Collection is Ready For Deep Space

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There’s a lot of history packed into the 891.8 square kilometers that Berlin occupies. Everything from walls and wars to raging, days-long dance parties have become synonymous with Germany’s capital city. Stepping on to the stone streets, it’s easy to see the past etched into the cobblestones or in the facade of buildings but the city isn’t solely a testament to the past.

Tucked into a bend in one of the city’s canals sits the aptly-named Futurium and it’s here, in the lab-meets-museum, that the Italian fashion brand Uptobe launched the REBEL Capsule Collection. For the futuristic new garments, the designer went oversized with puffed-up parkas and anoraks that look warm enough for a deep space mission (or just another Berlin winter) and sleek enough for even the most selective street style aficionado thanks to a range of punchy hues. Alongside the standard black and white colorways, the puffed-up jackets drop in luminescent shades of orange, yellow, blue, and purple in either solid or camouflage patterns. Bringing it all together, the parkas and anoraks got stamped with a signature logo print on the upper zip.

With the future-focused lookbook, Atelier Uptobe flexed its street style cred and brought together an intergalactic team of models that included Jonathan Steinig, Josephine Kinsey, and rapper Vvarholla. On the street and in the hallowed halls of Futurium’s interiors, the latest wares from Atelier Uptobe got snapped by Adam Katz Sinding.

Peep all the photos from the new collection and then head to Atelier Uptobe’s online store cop all the goods from the REBEL Capsule Collection.

Virgil Abloh Transforms Dover Street Market’s Logo in Exclusive OFF-WHITE Collab

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Season: Winter 2018

Key Pieces: The standout item in the apparel drop is the hooded anorak in any of the three colorways, as the bold graphic detailing on the reverse elevates the piece beyond standard weather-proof wear.

Release Date: Available now

Buy: Dover Street Market stores and the DSML E-Shop

Editor’s Notes: After releasing exclusive product for the launch of DSMLA, a second OFF-WHITE x Dover Street Market collaboration has arrived.

The collection, which spans a number of wardrobe essential items like hoodies, anoraks, cross body bags, and caps, all boast Virgil Abloh’s take on the Dover Street Market logo. The designer has encased the logo in typical OFF-WHITE-esque quotation marks — “DSM” — which lends a playful edge to the capsule.

Similarly, OFF-WHITE trademark embellishments feature on every piece, from the industrial belt straps on the cross-body bags, to the “Card Holder”.

What do you think of the collection? Let us know in the comments.

In other news, Nike just unveiled its latest tech pack and we talked to the designers behind it

Bottega Veneta Previews Men’s Collection From Former Celine Designer

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Brand: Bottega Veneta

Season: Pre-Fall

Key Pieces: Peep the weaved leather pants in slide #20. Also, the electric yellow raincoat in slide #14, which is as covetable as it is unexpected.

Release Date: TBC

Buy: Bottega Veneta

Editor’s Notes: Bottega Veneta’s Pre-Fall collection, the first from new creative director Daniel Lee (formerly of Celine with Phoebe Philo), is showing the true potential of menswear to be both elegant and contemporary. It’s almost how Celine mens may have looked if Hedi Slimane had not taken over. The mens Pre-Fall collection leans into the Italian notion of sprezzatura, a kind of ease and nonchalance, reflected in the louche and loose proportions, which are mixed with sharper tailoring notes and sporty sneakers.

In other style news,  Nike’s just announced a new tech pack which you don’t want to miss

Please Let 2018 Be the Last Year of Pointless Collaborations

In this monthly column by Eugene Rabkin, the founder of StyleZeitgeist shares his opinions, observations, and insights about the world of fashion. For the second installment, Eugene explains why he thinks there needs to be less collaborations in fashion.

If you read this publication chances are you own something from a collab, a shorthand term for a collaboration between two brands. The fact that there is a term “collab,” already speaks to the significance and omnipresence of collaborations. It seems like there are now at least several collaborations announced every week: Supreme x The North Face, Polo Ralph Lauren x Palace, Virgil Abloh x Everyone and Their Mother.

There is nothing wrong with collabs per se—a good collab can lead to a fresh take on a tried-and-true product, take a brand out of its comfort zone, and create something genuinely new. It can give a designer a chance to bring a honed perspective to another industry, or provide access to materials and means of production he or she otherwise wouldn’t have. Of course, collabs have become a vital source for one’s brand image and publicity. Even if collaborations don’t provide a major revenue source, they bring brand awareness and keep the marketing/publicity/media treadmill going. Not all of us may like it, but such is the consequence of our fast-paced consumerist world.

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ideas for @evianwater, incoming

A post shared by @ virgilabloh on Dec 5, 2018 at 10:50am PST

Many collaborations make sense for reasons outlined above. When for example, Junya Watanabe brings his brilliant deconstruction skills to a Levi’s product or Chitose Abe of Sacai to that of The North Face, or Craig Green and Kei Ninomiya bring their magic to Moncler, something worthwhile is born. When NEIGHBORHOOD collaborates with Dr. Martens, its biker ethos can be closely aligned with the ethos of Docs.

There are collaborations that are cringe-worthy in their pathetic attempt to chase the millennial customer—that elusive unicorn that’s responsible for a lot of anxiety in corporate boardrooms. But as the number of collaborations in the past couple of years have grown exponentially, they have become more and more indiscriminate, and sometimes downright absurd—an inevitable consequence when brands begin to run out of options.

The undisputed king here is Virgil Abloh, whose greatest achievement is to slap quotation marks on everything he can get his hands on. And these days he gets his hands on everything from IKEA furniture to Moet champagne.

But even brands I hold in high regard, like Japan’s NEIGHBORHOOD, often produce eyebrow-raising collabs. What is the point of NEIGHBORHOOD x adidas, NEIGHBORHOOD x Billionaire Boys Club, or NEIGHBORHOOD x J.Crew? Yes, you read that right: J. Crew. I try to imagine the client for the latter—a low-level marketing exec who rides a Harley on Sundays? A Hell’s Angel in touch with his inner gentrifier?

And what to make of the collaboration between The Hundreds x Andrew Lloyd Weber, of Broadway musical fame? In a May 2017 post on their Facebook page, The Hundreds posted the following bombastic statement: “Streetwear without culture is just fashion.”

The Hundreds x Andrew Lloyd Weber

But if the musical CATS is the kind of culture you are aligning yourself with, you are turning streetwear into fashion with the level of gusto that would make Walt Disney green with envy. The larger point here is the same one that goes for the entire world of fashion, streetwear included: The loss of any cultural meaning that happens when context is removed until everything becomes mere surface.

It is the point of contention exactly when collabs began to consume the world, but there is somewhat of a consensus that the point of departure was the first H&M collaboration, the one with Karl Lagerfeld in 2004. The publicity hurricane it unleashed, with long lines of harried consumers descending on H&M flagships in a downright feeding frenzy trying to get a piece of that (highly questionable) cool, was an eye-opener for everyone in the fashion world.

H&M went on to collaborate with everyone from Balmain to COMME des GARÇONS (Rei Kawakubo later expressed regret at having done it), to most recently, Moschino. Other mass chains like Target got in on the game, as did the sportswear giants. The story here was clear—democratization of fashion, masstige, inclusivity. Ostensibly, but not really so, as all of these collaborations were produced in limited numbers, and even though they were not exclusive in pricing, they were in availability.

Moschino x H&M

Scarcity has always been the single primary driving force for collaborations—it’s a fantastic marketing tool for engaging the increasingly low attention span of the consumer class. And because our attention spans are getting ever shorter, more collaborations are needed. Of course the grandmaster of this game is Supreme, the brand that has been putting its logo on anything it can get its hands on, including crowbars and bricks. To be sure, Supreme has done some valuable collaborations with artists and musicians, cross-pollinating culture in a way few brands have.

But more often than not, their collaborations aren’t much more than getting two logos for the price of one. These contribute to—rather than fill—the cultural void. As the comedian Hasan Minhaj (half-)joked in his brilliant skit on Supreme, “Without the objects that make me stand out, what am I? Then I just have to be myself and that’s terrifying, because I’m insecure and I need things to make me feel better about myself.”

He hit the nail on the head. But, as a culture, can’t we do better?

Few companies resist the lure of collaborations with hype brands. Surely, it’s cosmic irony that it fell onto Birkenstock, of all brands, to be more discerning. They have turned down collaborations with both Supreme and VETEMENTS.

“There’s no benefit for us except prostitution,” Oliver Reichert, the company’s head, told Cathy Horyn of The Cut, explaining that both brands wanted to simply slap their logos on Birkenstock sandals. Instead Birkenstock decided to collaborate with Rick Owens, who actually designed the footwear.

But Birkenstock is an outlier. By now even food companies have gotten in on the game. Diet Coke x J.W. Anderson, Pepsi x Jeremy Scott, KFC x NIGO. And it’s certainly the sign of the times when even The New Yorker runs humorous columns like Hot New Fashion and Design Collabs. My favorite here is “Consumer Capitalism x Human Weakness.” It’s self-explanatory.

What’s to be done, if anything? I suggest taking a page out of Dieter Rams’ book, and using a “less but better” approach. Because the collaborative diarrhea is not without its risks. There is such thing as consumer fatigue. We are seeing the signs of this happening, with people retreating from the barrage of the ephemeral into something lasting, namely into either the classic or the basic way of dressing that all of a sudden seems truer than any new hype collab that fizzles out before the next one is fed into the system.