If you already run your own business, you’ll know exactly why a good website is one of the most important parts of business. For those who don’t, it’s important to know a website is most likely the driver of sales, and the first place a customer will look when deciding or buy you services or goods. So making sure it’s navigable, inviting, and shows off your business is vital. Here are a few tips to either get you started or help improve your website.
Before we focus on the aesthetics of a website. It’s important to remember the back end is nearly just as important. Making sure it is easy to navigate could be the difference between keeping someone interested or not. There’s nothing worse than attempting to use a website where products or services can’t be found, or categories aren’t clear. When designing your website, try having a look through it yourself before rolling it out to the public to make sure it’s easy to use. Another thing to consider is using search engine optimisation to improve your website’s traffic. Ranking for different keywords in Google can be the difference between you or your competitor being found first. Having a clean and natural backlink profile can also help improve the rankings further boosting your chance or a sale. If you’re struggling to understand how these two points will help your website, there are companies such as the UX agency who will analyse your data on sale, traffic etc. And decide on what can be done to optimise your site for you. Having a professional do the correct job may be more beneficial to you than guessing and risking damaging your website.
Now, probably the most important feature is the front end design. It’s the first thing your customer will see and will give them an impression on whether to continue browsing. One thing many companies do is lose some usability by being over the top with the design. A simple yet effective design is all that is usually necessary. Some big brands such as JD have chosen to stick to simple black and white colour scheme which follows their brand logo. This is a good technique as it still stands out and represents the company well. Other large brands have also chosen to follow this trend, but while keeping a simple design can be the most effective. It’s also vital to have something on the first page that will draw the reader in. Whether that be a visual aid such as any offers being displayed. Or if it’s for example a clothes website, some of your brighter more eye-catching items will catch the eye, and improve conversion and click rates by immediately drawing the user in. Without a good design, this would fail.
So, those are the two main reason why both hidden, and visual designs are so important for your business website. Following the above tips is a sure fire way of improving traffic and conversions, and the overall reputation of your brand.