Kirsten Algera on running MacGuffin, “a design magazine that is not about design”


Kirsten Algera, editor-in-chief of MacGuffin magazine, joined us at May’s Nicer Tuesdays to talk us through the biannual design and crafts magazine’s seventh issue: The Trousers. “MacGuffin is a design magazine that is not about design,” Kirsten announced. Rather, the publication was born out of “a desire to combine in-depth research and visual appeal”. Inspired by the MacGuffin technique, a term popularised by Alfred Hitchcock, which assigns significance to an object according to its effect on the characters and their actions, MacGuffin magazine is likewise a platform that is less about objects and more about the stories they tell.

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