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Universal Music Group has launched a series of pop-up shops at Bloomingdale’s 59th Street flagship store and its SoHo and Beverly Center locations. Dubbed “Music Is Universal,” the initiative is a tour-inspired retail experience, providing customers with a first look at new merchandise from various musicians, including Migos.
In partnership with Bravado, the pop-ups feature exclusive merchandise for both men and women, ranging from T-shirts and Alpha Industries bomber jackets to New Era snapback hats and more.
“Throughout popular culture, music has been a driving force – influencing fashion and art around the world,” says Mat Vlasic, CEO of Bravado. “We’re thrilled to be able to bring our artists to Bloomingdale’s, an institution that houses some of the world’s greatest fashion icons, to celebrate music and fashion during this special time of the year.”
In addition to the shops, exclusive items will be available on the Music is Universal Tour Bus, launching later this month.
For more, here’s how the merch experts at Bravado turn bands into brands.