We like this Run Colors sneaker store in Poznań (Poland), because it breaks some very tired and boring patterns that have become the norm in sneaker retail.
We’ve seen more than enough of massive images of sports heroes among cavernous, multi-storey stores that feel more like warehouses than shops created for humans to enjoy.
The stuffy “gentlemen’s club” milieu has also been done to death, and no matter how hip or edgy the art on the walls or the celebrity behind the clichéd ideas, stuffy is still only stuffy.
In addition, sports stores and sports brands have become so incredibly logo-happy that it seems impossible to find great, functional sporty footwear, clothing or accessories without appearing like an ad for a brand. Tone it down already, we say.
But this minimalist shop – the second one of the Warsaw-based Run Colors – looks refreshingly different in its bare-bones simplicity.
The slate-grey surfaces work beautifully as a background for the colorful footwear selection that in this store consists mainly of limited series of Nike, Adidas and New Balance sneakers.
Poznań-based mode:lina architekci team of founders, Paweł Garus and Jerzy Woźniak, and designers, Kinga Kin and Agnieszka Owsiany, took the Run Colors name literally and had some understated fun with it.
They imagined colours running and thought of shoelaces, and from there they devised the simple colourful ropes theme that runs throughout the 110 square meter (1184 square foot) store.
We love the antique furnishings, and the complete lack of signs, logos, tags or images. It also does not hurt that this store is in Poznań’s famed Stary Browar complex that is a former Hugger Brewery and dates back to 1844. – Tuija Seipell