Sundance Film Festival’s creative director talks us through its recent identity led by “team humility”

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On asking Sundance film festival’s creative director, Luis Farfan, if he has any advice for designing an identity for a mammoth event such as the one he’s now creatively in charge of, he suggests starting eight weeks before you actually think you need to. It may sound dramatic, and terribly over organised, but when it comes down to presenting the work of some of the world’s best independent filmmakers through graphic design, the pressure is pretty immense.

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