In recent weeks, rumors about a potential Supreme x Emilio Pucci collab have been swirling. Now, it’s been confirmed, along with a June 10 release date.
Both brands have taken to Instagram to confirm the news following mounting leaks from industry insiders. So, Supreme’s Milanese flagship might be more than a thumbed nose at the fake Supreme — it’s indicative of the New York brand’s infiltration of Italian high society.
As Highsnobiety’s Jake Silbert noted when rumors began to surface, “Pucci is ripe for a mainstream revival, given that its trippy, colorful prints laid the groundwork for recent work from the likes of Raf Simons and Dries van Noten and fit neatly into the current zeal for flashy retro flavor.”
The first look seems to suggest that the collab will lean into this aesthetic. Multi-hyphenate Sage Elsesser dons a silky camp collar bowling shirt and shorts combo that features Pucci’s signature geometric, kaleidoscopic designs.
For its part, Supreme is charged with introducing the Italian brand and its aesthetic to a new generation. Pucci is also owned by LVMH, which worked with Supreme on its RIMOWA and Louis Vuitton collaborations. LVMH chairman and CEO Sidney Toledano told Menkes back in 2018 that he was angling to bring Gen Z into the Pucci fold — something that a Supreme partnership could certainly achieve.