Nike SNKRS has undoubtedly given us all our fair share of L’s over the years, and to be quite honest, that’s putting it mildly. The Swoosh is looking to help you enhance your chances of landing those must-have kicks moving forward, however, and bring you personalized drops in the process with an updated Exclusive Access release model.
According to the brand, the new and improved Exclusive Access platform is designed to give Nike members, and the SNKRS community, better access to the hottest releases. With Exclusive Access invitations, members of the SNKRS community are awarded personalized purchase offers based on their engagement in the SNKRS app. In short, the more active you are, the more personal these invitations become. Customers can help their case by engaging with the SNKRS content series and given releases. More specifically, Nike suggests viewing “Behind the Design” videos, participating in polls, entering launches, and engaging during SNKRS Live sessions. Sounds simple enough, but beware, these Exclusive Access invitations are only good for a limited time, so to keep receiving, you’ll want to continue engaging.
Nike announces the Exclusive Access revamp as it is currently prepping for a summer filled with highly anticipated releases, led by Virgil Abloh’s Off-White™ x Nike “Dear Summer” collection, which consists of 50 — yes, 50 — colorways of the Dunk Low. Those hoping to secure a pair can cross their fingers and look forward to invitations for Exclusive Access being sent out to Nike members beginning August 9.
To take advantage of the Exclusive Access platform, make sure you become a Nike member and download the SNKRS app if you haven’t yet.
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