As any man who has stepped foot onto a city centre high street on a Saturday will no doubt testify, it really is not a pleasant experience. Luckily there are ways to avoid the dreaded trek into town to pick up some plain T-shirts and battle your way down Oxford Street through the swathes of tourists, thereby losing the best part of the best day of the week. So forget about hopping on the tube and instead simply make yourself a brew, get comfy and get your basics from one of these great online destinations instead.
Folk are a London based outfitters who create, as they put it “quietly elegant clothing enriched by subtle details: style without drama.” And that’s exactly what it is. Folk offers a great alternative to high street chains when it comes to stocking up on basics, and although their price point is higher you’re getting superior quality and fit for your money.
Although they struggled for a few years the L.A based clothing label American Apparel are now back on the up and they’re the perfect go-to for quality wardrobe staples which won’t shrink on the first couple of washes. Although they do have brick and mortar stores in most cities there’s no reason for you to leave your armchair if you head to their website.
When it comes to high quality wardrobe essentials at a decent price then American workwear giants Carhartt WiP should definitely be considered. Their signature pocket t-shirts are a timeless classic and they even produce selvedge denim now too at very modest prices.
If you haven’t already discovered Uniqlo (we know they still don’t exist in a lot of UK cities) then you’re seriously missing out. Uniqlo make some of the best Oxford shirts around, and their t-shirts are well fitted and long lasting and their jeans are the best you’ll get for under £100 anywhere.
At the more expensive end of the scale is James Perse, an Los Angeles based clothing label specialising in the highest quality wardrobe basics around. Granted 60 quid is rather pricey for a plain t-shirt, but when it boils down to it, you get what you pay for. So if you’re looking for simple, clean designs made with premium materials and free of obnoxious branding then look no further.
Article by Menswear Style