Lyricists have penned their most beloved lines everywhere from cozy cafes to prison cells; a songwriter’s surroundings often become an important part of a song’s character. Perhaps this is why—writing from his East London flat, dreaming of new horizons—Azekel’s music takes you to another place while remaining so unmistakably British.
Being so familiar with London’s vibrations, the artist was the perfect candidate to help us match RPM with BPM on the city’s streets, as we partnered with Mercedes-Benz to combine the sounds of the Mercedes-AMG SLC 43* with music. Driving a powerful car and listening to music can produce similar emotional responses, an engine’s roar equivalent to a bassline drop or guitar solo. Captured in our latest video, Azekel proved he’s the car’s musical equal.
The model boasts 367-horsepower and 520 Nm of torque, catapulting the car to 0-62.5mph in just 4.7 seconds. By layering rich vocals over a downtempo beat, his raw sound contrasts the Mercedes’ high-octane performance, which he put to the test during a dark summer’s night.
The British singer-songwriter, musician, and producer first made his mark in 2014 with the track “New Romance” — the Om Unit remix features in the video. To his surprise, the song was tweeted by his childhood hero Prince and hailed by BBC Radio DJ Lauren Laverne as one of her tracks of the year; the artist’s momentum didn’t stop there.
Since then, he’s performed live at Glastonbury Festival on the BBC Introducing Stage, played live sessions at BBC’s Maida Vale Studios, and been playlisted by radio stations across the UK and internationally. This year has been equally critical, Azekel released his third EP, Raw, Vol. 2, and featured on Massive Attack’s “Ritual Spirit,” performing with the band during their UK and European tour.
Watch the video above before exploring more of Azekel’s music via the link below. Don’t forget to check out Azekel on Facebook, Twitter, and Instagram, as well as Om Unit on Facebook, Twitter, and Instagram.
For more, check out the brand new Mercedes-AMG GT Roadster.
*Combined fuel consumption: 7.8l/100km; combined CO² emissions: 178g/km